Bomapp Notarum Generis Formatio ab Taiyoon Lee

Opus Bomapp Notarum Generis Formatio a designatore Taiyoon Lee est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aeneum in Categoria Certaminis Graphica.

AesGraphica· 2020

Bomapp Notarum Generis Formatio

a Taiyoon Lee

Cliens: Bomapp

Victor praemii Praemium A' Design Award Aeneum in Categoria Graphica

19,558

Victor Praemii Verificatus

Verifica Statum Praemii pro #99409

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Bomapp Notarum Generis Formatio

Bomapp est notarum generis formatio ad societatem technologiae assecurationis creata. Nomen Bomapp verbum boheom, quod Coreane assecurationem significat, cum verbo "map" coniungit. Signum, imagines argumenti, et tota formatio notionem amplexus significant, quae identitatem notarum firmat. Logotypus litteram B continet, ad rationem auream depictam. Geometria exacta adhibetur ad fiduciam et peritiam exprimendas, quae sunt praecipua bona industriae assecurationis. Logotypus uno colore apparet, caeruleo aut albo, pro fundo diverso.

Agnitio

De Praemium A' Design Award Aeneum

Bomapp Notarum Generis Formatio victor est Praemii A' Design Award Aeneum, honoris multum aestimati formis egregiis, creandi ingenio, sollertia et acumine insignibus dati. Victores Aenei opera perita et mire creandi sunt, quae experientiam, imaginationem et solertiam auctorum suorum confirmant. Exspectatur Bomapp Notarum Generis Formatio rem multum aestimatam, admiratam et carissimam, notabiliter professionalem et novam fore. Haec forma Aeneo victa optimas consuetudines artis, scientiae, formandi rationis et technologiae amplectitur et in cura minutiarum excellit. Bomapp Notarum Generis Formatio necessitates egregie explet, cupiditates tangit, sensus capit et curiositatem allicit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Bomapp brand name is a combination of “boheom(insurance in Korean language) and “map”.
Symbol, motif graphics, and overall design conveys the image of "embrace", further strengthening the brand's identity.
Bomapp’s logotype includes the letter “B”, which is meticulously designed to reflect golden ratio.
We used mathematically accurate design to convey the image of trust and professionalism, which are the core value of insurance industry. Also, the initial letter symbol “B” implicitly carries the brand’s essence.
Dimensiones et Involucrum: The logo was designed in a combination with the Bomapp symbol, while being deployed in a single color of blue or white depending on the background. The symbol is used independently, while delivering the brand's identity through the combination with objets. The dimension of the basic form logo with a symbol was set out to be 7mm, with a minimum resolution of 72 dpi.
Notulae: Bomapp , insurance, finance, branding
Technologia Productionis: Bomapp has been delivering its services including B2C, B2B, and other lines of businesses to its users through APP, PC-web, and offline media channels. We visualized Bomapp's new value and experience for users in order to provide consistent brand experience in terms of brand communication.
Provocatio Designandi: Intuitive representation of brand design with three keywords; simple, friendly, and smart. Making complex process easier to understand, while mitigating consumers' negative perception against insurance by maintaining kind tone and manner. To disperse the new design internally, we made guidelines for marketing, PR, and partnership department respectively to help them deliver the new design with consistency.
Investigatio: Starting from the goal of tackling information asymmetry and achieving information accessibility, Bomapp aims to offer a BX that embraces each user's everyday experience. To that end, we provide new value and experience by getting closer to customer's daily life, explore uncharted service territories to rebuild consumer trust on insurance, and become a digital insurance platform of the future.
Inspiratio: Bomapp is an insurtech startup that aims to provide solutions for information asymmetry of insurance market, which is causing consumer distrust and inconvenience.

By using Bomapp, a mobile distribution platform for insurance policy, people can easily purchase and check policies.

Bomapp's Easy Claim makes claiming much easier by reducing the entire process by half.
As a new player in the world's 7th largest insurance market, the message of trust, smart, innovation, and understanding along with
Duratio Operis: 10.01.2019 - 09.04.2020 / Seoul, Korea
Cursus Operationis: Bomapp logo implies the brand's design concept and core value.
The symbol conveys the idea of embracing everyday life. Combined with the brand name "Bomapp", the symbol conveys Bomapp's brand image by using combined logo as means of communication.
Membra Turmae: Creative Director: Taiyoon Lee, BX Designer: Juhee Kim, Kyunghee Kim, CEO : JoonWoo Ryu, Vice-president : Okkyun Kim