Opus Gujinggong Potio a designatore Cheng Tian Sheng est victor maxime honoratus praemii praestigiosissimi 2020 Praemium A' Design Award Aureum in Categoria Certaminis Designatio Involucri.

AurumInvolucrum· 2020

Gujinggong Potio

a Cheng Tian Sheng

Cliens: Yuto

Victor praemii Praemium A' Design Award Aureum in Categoria Involucrum

63,291

Victor Praemii Verificatus

Verifica Statum Praemii pro #99904

Vide apud A' Design Award Communicatum Insigne Praemii

Colores

Designum

De Gujinggong Potio

Culturae fabulis traditur populum in packaging sistuntur et bibere exemplaria adamussim draco traxit. Nun nobilis in Sinis Draco quod significet quod auspiciousness. In illustratione, in Draco venit ad bibere. Quia dulcedine vini amphora vini versatur circa illud addens Xiangyun traditum elementa ut, Palatium montem flumen vini partem Gujing legenda confirmat. Post aperire buxum, ibi erit iacuit per chartam et criticas card ostentationem facere altiore buxum habent effectum post ostium.

Agnitio

De Praemium A' Design Award Aureum

Gujinggong Potio victor est Praemii A' Design Award Aureum, honoris amplissimi formis primi ordinis, mirabilibus et praestantibus dati. Victores Aurei sunt opera valde nova, provida et splendida, quae ingenium, sapientiam et peritiam auctorum suorum referunt. Exspectatur Gujinggong Potio inventum laudatissimum, inclinationes creans et monumentale fore, quod pretium inauditum afferat. Haec forma Aureo praemio victa est incepto mirabile et honoratum, quod fines artis, scientiae, formandi rationis et technologiae promovet. Gujinggong Potio cupiditatem vehementem excitat, studium accendit, ingenium creandi fovet et capit.

Post Designum

Fasciculus Nuntii

Merita, sodales gregis et singula technica a designatore praebita.

Proprietates Singulares: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimensiones et Involucrum: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Notulae: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Technologia Productionis: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Provocatio Designandi: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Investigatio: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspiratio: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Duratio Operis: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Cursus Operationis: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Membra Turmae: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING