Portugal Vineyards Retail Plaz vum Ricardo Porto Ferreira

D'Wierk Portugal Vineyards Retail Plaz vum Designer Ricardo Porto Ferreira ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Gold an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

GoldInterieur· 2020

Portugal Vineyards Retail Plaz

vum Ricardo Porto Ferreira

Client: Porto Architects

A' Design Award an Gold Gewënner an der Kategorie Interieur

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Faarwen

Den Design

Iwwer Portugal Vineyards Retail Plaz

De Portugal Vineyards Konzeptgeschäft ass deen éischte kierperleche Geschäft fir d'online Wäin Spezialist Firma. Läit nieft dem Sëtz vun der Gesellschaft, vis-à-vis vun der Strooss a besat 90m2, besteet de Buttek aus engem oppene Plang ouni Partitionen. Den Interieur ass e blannend wäiss a minimale Raum mat kreesfërmegen Zirkulatioun - e wäiss Canvas fir de portugisesche Wäin ze blénken an ze weisen. D'Regaler gi vu de Maueren ugesinn am Bezuch op de Wäin Terrassen op engem 360 Grad immersive Geschäftserfarung ouni Géigewier.

D'Unerkennung

Iwwer den A' Design Award an Gold

Portugal Vineyards Retail Plaz ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Portugal Vineyards Retail Plaz eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Portugal Vineyards Retail Plaz erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: A white canvas for the Portuguese wine to shine and be displayed. The interior is a blindingly white and minimal space with circular circulation. The shelves are carved out of the walls in reference to the wine terraces on a 360 degrees immersive retail experience with no counter. A retail space where staff are on the client side, suggesting, promoting and serving.
Dimensiounen & Verpackung: Knauf, drywall system; Marilina, epoxy floor; Cin, paint; Ezpeleta, chairs; Lumit, lighting; Charme Versatil, fit-out.
Tags: Portugal Vineyards, terraces, curved walls, white space, minimal interiors
Produktiounstechnologie: The curving walls are made of a gypsum board supported by a metal frame and the shelves are engineered wood supported in the same structure. The color is an element of the wine tasting process. After taking the decision to have a bright space we found that the RAL 9003 is the recommended color to be used as a background when observing the aging wine in the wine tasting events. It made sense to us to apply it to our concept as retail is all about the exhibition.
Design Erausfuerderung: The creative challenge of this project was to find that a circle plan could be the best answer for a squared existing space. Facing a squared plan, a cornered entrance and a secondary access we found our answer in the use of geometry. The displays are carved out of the walls in reference to the vineyard terraces in a circular shape that fills the customer field of view sensitively with indirect lighting and the sharp contrast between the product and the space.
Fuerschung: The initial challenges behind the space were to find the answers through geometry, to allow enough footfall to have the 600 references the clients intended to display, the design should allow the space to be used as a venue for suppliers presentations and to have an area for wine tasting. These requirements were answered through the definition of a radious that allowed the inner circle to gather about 50 people; three levels of terraces where all the bottles rest and a loop circulation that would be broken by the access points.
Inspiratioun: The traditional references to dark cellars and wood materials had to be completely disregarded. Out of this brief we immediately interpreter the need for light and an open plan. Also, while designing a retail space, where emotions tend to be rationalised and as a designer, we work to find solutions beyond the existing condition.
Projetdauer: The project duration was from April to September 2019.
Operatiounsablaf: Space with very linear, clear and open circulation where the staff is placed in center stage. From the moment clients enter the space they are accompanied side-by-side, with no counters, shelves or walls dividing or separating them from the staff members.
Patenten: Copyrights belong to Porto Architects, 2019
Teammemberen: Ricardo Porto Ferreira
Bildnoweis: #1: Photographer Ivo Tavares Studio