LiNing 8th Gen Primary Function: Flagship-Store vum Yingtao Xu

D'Wierk LiNing 8th Gen Primary Function: Flagship-Store vum Designer Yingtao Xu ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

SëlwerInterieur· 2021

LiNing 8th Gen Primary Function: Flagship-Store

vum Yingtao Xu

Client: Li Ning (China) Sports Goods Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Interieur

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Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer LiNing 8th Gen Primary Function: Flagship-Store

LiNing 8. Gen ass e Flagship-Store fir eng Sportmarken, deen 2049 Quadratmeter ëmfaasst. D'Design orientéiert sech u Laafbunnen a Basketballplazen. Beim Entrée ginn d'Laafproduiten ënner Faarfwiessel-Luuchtbänner ausgestallt, déi am Rhythmus liichten. En LED-Ecran an der Mëtt erënnert un d'Écranen iwwer de Basketballplazen an ëmrëmt d'Basketballausstellung. D'Bannewänn benotze schlichte Zement, während d'Regaler aus Metall an Iesse-Stol mat enger Karbonfaser-Textur gemaach sinn. D'Regaler kënnen ausenee geholl a recycléiert ginn fir Offall ze reduzéieren. D'Wueren si a kloer thematesche Beräicher gruppéiert.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

LiNing 8th Gen Primary Function: Flagship-Store ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt LiNing 8th Gen Primary Function: Flagship-Store e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. LiNing 8th Gen Primary Function: Flagship-Store ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensiounen & Verpackung: The store's area is 2049 sqm.
Tags: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Produktiounstechnologie: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Design Erausfuerderung: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Fuerschung: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiratioun: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Projetdauer: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Operatiounsablaf: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Teammemberen: Designer: Xu Yingtao
Designer: Yu Danfeng
Bildnoweis: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.