Atelier Intimo Flagship Retail Buttek vum O and O Studio Ltd

D'Wierk Atelier Intimo Flagship Retail Buttek vum Designer O and O Studio Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.

SëlwerInterieur· 2021

Atelier Intimo Flagship Retail Buttek

vum O and O Studio Ltd

Client: O&O Studio

A' Design Award an Sëlwer Gewënner an der Kategorie Interieur

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Verifizéierte Präisgewënner

Präisstatus fir #110753 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Atelier Intimo Flagship Retail Buttek

Eis Welt gouf vum eemolegen Virus am Joer 2020 getraff. Atelier Intimo éischt Flagship entworf vum O an O Studio ass inspiréiert vum Konzept vun der Rebirth of the Scorched Earth, implizéiert d'Integratioun vun der Heilkraaft vun der Natur, déi d'Mënschheet nei Hoffnung gëtt. Wärend en dramateschen Raum erstallt gëtt deen de Besucher erlaabt Momenter ze verbréngen an esou Zäit a Raum virzestellen an ze fantaséieren, gëtt eng Serie vu Konschtinstallatiounen och erstallt fir déi richteg Charakteristiken vun der Mark ze demonstréieren. D'Flagship ass keen normale Retail Raum, et ass d'Performance Bühn vum Atelier Intimo.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Atelier Intimo Flagship Retail Buttek ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Atelier Intimo Flagship Retail Buttek e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Atelier Intimo Flagship Retail Buttek ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Dimensiounen & Verpackung: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Tags: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Produktiounstechnologie: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Design Erausfuerderung: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Fuerschung: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
Inspiratioun: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Projetdauer: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
Operatiounsablaf: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Teammemberen: Suzanne Li
Eric Chan
Katt Chung Yap
Bildnoweis: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo