Lazarus Effekt Kampagnenillustratiounen vum Lara Wilkin

D'Wierk Lazarus Effekt Kampagnenillustratiounen vum Designer Lara Wilkin ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2021

Lazarus Effekt Kampagnenillustratiounen

vum Lara Wilkin

Client: Lara Wilkin

A' Design Award an Bronze Gewënner an der Kategorie Grafik

11,849

Verifizéierte Präisgewënner

Präisstatus fir #111279 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Lazarus Effekt Kampagnenillustratiounen

Lazarus Effekt ass eng Serie vu Kampagnenillustratiounen, déi fir eng crossmedial Sensibiliséierungskampagne iwwer den Lazarus-Effekt entwéckelt gouf. Den Lazarus-Effekt, e Begrëff, deen vum Paleontolog David Jablonski gepräägt gouf, beschreift d'Widderentdeckung vun enger Liewensform, déi virdru fir verluer oder ausgestuerwe gehalen gouf. D'Illustratiounen weisen Planzen an Déieren, déi erëmfonnt goufen. All Figur ass als schwaarz-wäiss Vektorgrafik gezeechent an ass räich un Detailer, sou datt d'Betrachter bei engem méi laangen Bléck ëmmer méi entdecke kënnen. Déi grouss Drécker fungéieren als visuellen Schlëssel, deen Poster, Flyer, Banneren an Informatiounsgrafike matenee verbënnt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Lazarus Effekt Kampagnenillustratiounen ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Lazarus Effekt Kampagnenillustratiounen e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Lazarus Effekt Kampagnenillustratiounen erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Dimensiounen & Verpackung: main illustration 32000 mm / 23428 mm
Tags: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Produktiounstechnologie: Drawn layout and adobe illustrator vectors
Design Erausfuerderung: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Fuerschung: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspiratioun: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Projetdauer: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Operatiounsablaf: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Teammemberen: Lara Wilkin
Bildnoweis: Lara Wilkin