The Cairo Citadel Firmenidentität vum Rana Galal

D'Wierk The Cairo Citadel Firmenidentität vum Designer Rana Galal ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2021

The Cairo Citadel Firmenidentität

vum Rana Galal

Client: Rana Galal

A' Design Award an Eisen Gewënner an der Kategorie Grafik

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Präisstatus fir #113295 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Cairo Citadel Firmenidentität

D'Cairo Citadel ass eng Firmenidentitéit, déi fir e historesche Site an Egypten entwéckelt gouf. D'Identitéit baséiert op dem Thema Kontrast, wat sech am Slogan City of Contrast reflektéiert. Schwaarz a Wäiss sinn d'Haaptfaarwen, an eng zweet Faarf bezitt sech op en historescht Event, dat sech bannent der Zitadell ofgespillt huet. D'zweesproocheg Logo ass a Blockform gesat, déi an zwee Rechtecker opgedeelt ka ginn, déi géigesäiteg zueneenanner placéiert sinn, wat kulturelle Wandel suggeréiert. Helvetica Neue gouf als Haaptschrëftaart gewielt wéinst hirer einfacher, geometrescher Form. Méi spéit gouf mat dem selwechte Konzept en Beschëlderungssystem entwéckelt.

D'Unerkennung

Iwwer den A' Design Award an Eisen

The Cairo Citadel Firmenidentität ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt The Cairo Citadel Firmenidentität eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. The Cairo Citadel Firmenidentität gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The Cairo Citadel is the small version of Cairo. And while supporting the use of Arabian design patterns as inspiration. The logo was created in a block form that can be splitter into two rectangles that are always located opposite of each other to represent the changes happening in the culture and place in a n abstract way. Black and white are the primary colors they reflect the brand's slogan which is the City Of Contrast. The secondary color was inspired by the blood created in the Massacre event happened inside the citadel. Lately an experimental sign system was developed with the same concept.
Dimensiounen & Verpackung: The ratio of the logo is 2 squares to 5 squares. Helvetica New was chosen as the main typeface as it is a simple and very modern font. Also, it is somehow geometrical. The curves and angles of the font are similar to the logo type and this creates consistency and harmony.
Tags: Logo, Branding, Signage system, Typography, Visual Identity
Produktiounstechnologie: Exploring different visual languages to develop a brand identity, logo design and signage system that is inspired from the Egyptian culture and local citizens.
Design Erausfuerderung: Showing the soul of the history and comparing it with the modern life was challenging enough. As I was filling the gaps between the present and the past. To bring that history into today's world, needed a deep research into all common aspects. At the research showed that the contrast happening within the culture, gives it its identity, power and balance look and feel in order to make it visually simple and unique. Effort and time helped into completing the puzzle and barring the complexity of the history within the turn up of simple and modern design. This place was the heart of a challengeable creative research.
Fuerschung: My research process mainly depends on the related designs within the culture and comparing between the old and modern Egyptian's lifestyle. The goal challenge was to shed the light on the importance of the Citadel that is full of heritage by giving it a powerful and fresh identity that reflects the culture and enhance a person's visit experience. My research journey for this project had to begin with spending a lot of time with the local and international visitors of the Citadel. I also invested many hours visiting and studying the brand's atmosphere, different religions, Islamic designs and guides. People who dedicated their lives to share the history and knowledge. They were the key of this project, as they opened my mind to new doors and visions. They taught me how to explore more by myself also I became a Tour guide assistant at the Cairo Citadel for a day. I took a deep dive into art, communications, history, literature and design. And at the end of this exhausting and exciting journey, I started sketching and building a clear and strong brand.
Inspiratioun: The Cairo Citadel was the seat of government in Egypt and residence of its rulers for 700 years, From the 13th to the 19th centuries. Developing a visual identity created a huge challenge; to represent the contrast existing inside and outside the place and reflecting it in a fresh and modern look. The exploration and research process led to a rich identity inspired by the citadel's atmosphere and usage. I designed a bilingual logo mark to fit all my target groups and presents it in an opposite way by combining curvy with edgy letter forms and placing them in an opposite layout.
Projetdauer: 2019 German University in Cairo, 3 months During the bachelor in Graphic Design Degree.
Operatiounsablaf: It produces a unique experience, where is also make people see the place in a new perspective through a simple and modern corporate identity.
Patenten: Copyrights: Rebranding the Cairo Citadel, the city of contrast: Rana Galal
Teammemberen: none.