Changle Spiritusverpackung vum Hai Xia Huang

D'Wierk Changle Spiritusverpackung vum Designer Hai Xia Huang ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2021

Changle Spiritusverpackung

vum Hai Xia Huang

Client: Yuto Group

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #116260 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Changle Spiritusverpackung

Changle ass en Verpackungsdesign fir e chinesesche Gesondheetswäin. D'Aussebox ass aus Wellpapp gemaach a kann fir den Transport flaach zesummegefaalt ginn, ier se dann am Ofëllwierk séier montéiert gëtt. D'Zesummefalen vun der Box spuert Transportplaz a Käschte. D'Grafike weisen en ëmmergréngen Bam, deen no uewen an no baussen wiisst, zesumme mat enger Ganoderma-Plattform, engem Kranich an den Nanshan-Bierger. Longan, Bocksdär a Angelica dahurica sinn och op dem Bild ze gesinn. Et gi liicht retro Faarwen benotzt. D'Box mëcht 100 mol 100 mol 270 Millimeter a fasst eng 500-Milliliter-Fläsch.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Changle Spiritusverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Changle Spiritusverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Changle Spiritusverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Changle is the health wine product of Maotai health wine factory under Maotai Group. The appearance of the product fills the gap of Maotai health wine in the middle price.
Dimensiounen & Verpackung: Box：100mmx100mmx270mm
Bottle：500ml
Tags: Longevity、graphic design、packaging design、 Liquor, health 、environmental protection
Produktiounstechnologie: The outer packaging of the products is mainly made of corrugated paper. The box can be integrated and folded for transportation.
Design Erausfuerderung: Previously, the design of wine box in the market was mostly assembled in the printing factory, and then sent to the winery for filling and packaging, which greatly wasted the transportation space. In this case, how to save space and quickly assemble the box is a major challenge. If we want to fold the box for transportation and ensure the packaging effect, we must perfect all the details. Therefore, the box structure follows the industry guidelines so that the product can be produced aesthetically and repeatedly.
Fuerschung: Health wine is a unique wine variety in China, which is the derivative of people's pursuit of health and longevity. How to distinguish from other health wine products and continue the design style of Maotai liquor is the focus of our research.
Inspiratioun: The design demand is to make a mid end Baijiu to fill the gap of Moutai group health wine at the middle end price. In the long history of 5000 years in China, people's pursuit of "longevity" has never stopped. Health wine has the effect of strengthening the body. Therefore, in the design, the concept of longevity is integrated, and the unique Chinese Ganoderma lucidum platform, crane and Nanshan are integrated into the picture. The whole picture is mainly light retro color.
Projetdauer: The project done within 1 months in Shenzhen.
Operatiounsablaf: Longevity is people's upward pursuit, so the main design takes the evergreen tree as the main trunk, growing around and pulling up, showing people's pursuit of longevity, longevity and health, and the pursuit of not giving up. The unique Chinese Ganoderma lucidum platform, crane, Nanshan and so on are integrated into the picture, and the unique products of health care materials: longan, medlar, Angelica dahurica are also interspersed in the whole picture The design is different from other similar products, which instills Changle's positive concept into consumers.
Teammemberen: Designer:Huang Hai xia, Art direction:Li Yu Chun