Himalaya Sheet Mask Sheet-Mask-Verpackung vum Elephant Design and Himalaya Wellness

D'Wierk Himalaya Sheet Mask Sheet-Mask-Verpackung vum Designer Elephant Design and Himalaya Wellness ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Himalaya Sheet Mask Sheet-Mask-Verpackung

vum Elephant Design and Himalaya Wellness

Client: Himalaya Wellness

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

31,299

Verifizéierte Präisgewënner

Präisstatus fir #117150 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Himalaya Sheet Mask Sheet-Mask-Verpackung

De Himalaya Sheet Mask ass en Verpackungsdesign fir eng Gesiichtsmask aus der Kategorie Kierperflegeprodukter. D'System deckt fënnef Varianten of an notzt eng hell Faarfpalett, eng verspillte Schrëft an eng zentral perséinlech Notiz. Illustratiounen weisen déi natierlech Zutaten vum Produkt an engem softe Stil. D'Tütchen ass an CMYK, Wäiss a véier speziellen Pantone-Faarwen gedréckt. De Logo an d'Bild sinn mat Spot-Glanz-Lack fäerdeggestallt, während déi reschtlech Fläch matt ass. D'Design soll jonk Keefer op globale Mäert usproochen.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Himalaya Sheet Mask Sheet-Mask-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Himalaya Sheet Mask Sheet-Mask-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Himalaya Sheet Mask Sheet-Mask-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensiounen & Verpackung: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Tags: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Produktiounstechnologie: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Design Erausfuerderung: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Fuerschung: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiratioun: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Projetdauer: The project started in September 2019 and finished in December 2020, in Singapore & India.
Operatiounsablaf: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Teammemberen: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Bildnoweis: All designs and images are created by Elephant Design.