Promising Ideas Innovation Animéierte Kuerzfilm vum Mengchao Wu and Hao Li

D'Wierk Promising Ideas Innovation Animéierte Kuerzfilm vum Designer Mengchao Wu and Hao Li ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Film, Video an Animatiounsdesign.

SëlwerFilm· 2021

Promising Ideas Innovation Animéierte Kuerzfilm

vum Mengchao Wu and Hao Li

Client: Unicef

A' Design Award an Sëlwer Gewënner an der Kategorie Film

40,739

Verifizéierte Präisgewënner

Präisstatus fir #118062 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Promising Ideas Innovation Animéierte Kuerzfilm

Promising Ideas Innovation ass eng kuerz Animatioun, déi fir Unicef erstallt gouf, fir z'erklären, wéi méi jonk Leit, besonnesch Meedercher an ofgeleeë Regiounen, mam Internet verbonne goufen. D'Animatioun vergläicht d'Zuel vu Männer a Fraen, déi an entwéckelten a manner entwéckelte Regiounen Zougang zum Internet hunn. Duerno weist se d'Problemer, déi begrenzten Zougang fir Fraen an deene Regioune verursaacht. Komplex Donnéeë gi an eng einfach Geschicht iwwer ee Meedchen an déi Millioune verwandelt, déi mat der selwechter Situatioun konfrontéiert sinn. D'Animatioun gouf komplett um Computer produzéiert.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Promising Ideas Innovation Animéierte Kuerzfilm ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Promising Ideas Innovation Animéierte Kuerzfilm e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Promising Ideas Innovation Animéierte Kuerzfilm ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This short animation is creating for Unicef and Generation United, to explain how they’ve helped more young people connecting to the Internet, especially girls in remote areas.
Through animations, it compares the number of men and women accessing the Internet in developed and backward regions, and the problems this brings to women in backward regions.
The short animation was made to help to arouse the attention of more people.
Dimensiounen & Verpackung: The whole animation is done entirely by computer. Thanks to many new technologies, we were able to complete many of the ideas that would have taken a lot of time in traditional animation. For example, the little girl in the picture was created through the rigging function in the software, so we were able to spend more time on designing a satisfying image.
Tags: animation, motion graphic, design, UNICEF
Produktiounstechnologie: The whole animation can be divided into three processes, first is the script, by optimizing the script provided to us by Unicef, we have a general direction for the image we want to present.
Next, we started to design characters, scenes, and props.
After designing different versions, we settled on a final direction and proceeded to animate our design.
Design Erausfuerderung: Converting large amounts of textual material into easily accessible animations is a difficult task.
Telling the audience a lot of data would make them lose interest very quickly, So we optimized the script a lot, making it possible to present a lot of narrative images in the end.
Not only that, but the transitions between each paragraph also need to be carefully thought out so that the final animation looks seamless and gives the audience a very smooth viewing experience.
These details took a lot of time but the result was well worth it.
Fuerschung: We know that making such videos can help more people care about the problems girls are facing. So how to get the message to people quickly became the most important goal.
To do this, we tried to change the information we got into a simple story, starting with a female character and talking about the difficulties she faces. And then clarify to the audience that there are millions of girls facing the same dilemma as her.
Finally, some very symbolic graphics or objects are used to show the audience how our help will affect them.
Inspiratioun: First of all, of course, it's very enthusiastic to produce such a public welfare video. We hope more and more people will pay attention to the problems that exist in the world and we need to lend a helping hand to those who need it.
At the same time, we refer to a large number of good science related animations and infographic animation, try to use the most acceptable form of expression to convey our ideas.
Projetdauer: The project started in 2019 and finished in 2020 in New York.
Operatiounsablaf: The production of this animation is very meaningful for us.
We know that most people are not interested in lengthy reports, and it is crucial to turn boring data into comprehensible information.
We are glad we took on this challenge and finally completed it, and we hope that through our efforts, more people will pay attention to the issues expressed in the video!
Teammemberen: Director: Hao Li
Art Director: Mengchao Wu
Designer: Mengchao Wu
Animator: Hao Li
Bildnoweis: Image #1: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #2: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #3: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Image #4: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.
Video Credits: creator Mengchao Wu& Hao Li, Promising Ideas Innovation, 2019.