Smoked Trout Liewesmëttelverpakung vum Armeanu Creative Studio

D'Wierk Smoked Trout Liewesmëttelverpakung vum Designer Armeanu Creative Studio ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2021

Smoked Trout Liewesmëttelverpakung

vum Armeanu Creative Studio

Client: Valeputna

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #119796 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Smoked Trout Liewesmëttelverpakung

Smoked Trout ass en Verpakungsdesign fir gereechert Fëschprodukter. D'Verpakung ass aus Kraftkarton mat Goldfolie a selektivem Lackéieren gemaach. E kreesfërmegt Muster, eng mëttelalterlech Duerchgangsform, déi fir de Kartonschnitt benotzt gëtt, an e gëllene Suel weisen op Traditioun, Ierfschaft an natierlech Zutaten hin. De Suel an d'Duerchgangsform kommen iwwer déi ganz Produktpalette vir, fir Kontinuitéit auszedrécken. Déi gefaltene Verpakung moosst 11,5 op 25 Zentimeter. Déi kompakt Form erméiglecht en einfacht Eraléen an Zoumaachen vum Produkt, souwéi en einfacht Lageren, Transportéieren an Ausstellen um Regal.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Smoked Trout Liewesmëttelverpakung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Smoked Trout Liewesmëttelverpakung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Smoked Trout Liewesmëttelverpakung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The purpose of the design is to reflect the personality of the brand together with its roots and history. All elements of the packing have a symbolism behind it, as they talk about the tradition and the refinement of the product. The challenge was to communicate the rich legacy of the brand along with the desire for innovation and perfection.
Dimensiounen & Verpackung: The folded size of the packaging is 11,5 cm x 25 cm - the final product.
The unfolded size of the packaging is 24,5 cm x 30 cm.
The printing is done in CMYK + Pantone Coated.
Tags: smoked trout, Valeputna, traditional recipes, trout packaging, fish food, smoked fish, fish fillet, fish pate
Produktiounstechnologie: The packaging is made of kraft carton, has golden folio and selective varnishing.
Design Erausfuerderung: TThe challenge was to bring to the surface the rich heritage of the brand while keeping it simple and modern. The whole visual must be clean and simple but it must communicate all the values: traditional recipes, roots and royalty, quality and ethics. For the brand owner, the decision to move from the 100% traditional visual to a premium one, was a bold and daring one. Being a family business, he took it to the next step in order to become an iconic brand for smoked trout. The brand has all the elements in taking its well-deserved place: rich authentic history, ethics, quality and innovation, all fueled up by passion and devotement.
Fuerschung: The whole rebranding process started with the discovery workshop. In this session our team together with the brand owners evaluated the current position of the brand, its attributes and values, the target group and the competition. After this our team developed the rebranding strategy where we established the final brand positioning and values, we identified how to satisfy the needs of the target group, we analysed the competition in terms of branding and messaging, position on the market and tone of voice. We also researched the products and packaging of the competition and the way they communicate to the public. We established the voice and tone of voice for the brand, the core messages and the brand pyramid. All the data collected and established in the branding strategy helped us to elaborate 3 visual direction for further development of the brand. From these 3 visual directions, together with the brand owner we chose one and moved to the redesign of the logo and the brand manual.
Inspiratioun: The inspiration came from the brand story itself. Valeputna is a brand that pays tribute to the first trout farm and the artisans that invented the recipes for smoked trout. The name of the brand is after the small village where the recipe was invented. The story says that the smoked trout was beloved by the royal family in the 20th century. The design combines the symbolism of tradition, royalty and nature.
Projetdauer: The packaging is a part of a rebranding project that also included the packaging design of 17 products, developed in 3 months.
Operatiounsablaf: All products of Valeputna are crafted with attention and care. In the manufacturing process there are some manual steps when the factory workers are handling the product. The packing offers an easy manipulation for the product by easy insertion and closing. The compact shape of the entire product facilitates the easy storing and transportation. On the shelf the product occupies an optimum space in terms of storage and visibility.
Patenten: Valeputna 2006 - QUALITY NATURAL SRL - Romania
Teammemberen: Armeanu Ana
Armeanu Catalin
Bildnoweis: Main Image and optional images - Armeanu Creative Studio SRL - Romania