Have A Good Tea Téi-Verpackung vum Toshiki Okada

D'Wierk Have A Good Tea Téi-Verpackung vum Designer Toshiki Okada ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2021

Have A Good Tea Téi-Verpackung

vum Toshiki Okada

Client: Zikkichi Co.,Ltd.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

14,928

Verifizéierte Präisgewënner

Präisstatus fir #119804 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Have A Good Tea Téi-Verpackung

Have A Good Tea ass e Verpackungsdesign fir en japanesche Téi mat Aromen, deen an der historescher Stad Kawagoe hiergestallt gëtt. D'Këscht enthält Téi mat de Geschmaacksrichtungen Kiischtebléi a Nuecht-Kiischtebléi, speziell fir d'Saison vum Kiischtebléibestaunen entwéckelt. Handgezeechent Aquarell-Illustratiounen weisen eng lokal Landschaft, an de Logo-Beräich ass gepräägt fir en vum Hannergrondsbild ze trennen. D'Këscht ass einfach ze halen, aus recycelbarem, mattem héichwäertegem Pabeier hiergestallt a kann fir d'Recycling erëm zerluecht ginn. Dëst Design zilt drop of, jonk Leit fir d'Téikultur ze begeeschteren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Have A Good Tea Téi-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Have A Good Tea Téi-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Have A Good Tea Téi-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimensiounen & Verpackung: (W)85mm x (D)20mm x (H)150mm
Tags: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Produktiounstechnologie: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Design Erausfuerderung: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Fuerschung: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiratioun: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Projetdauer: This project started in october 2018 in Kawagoe and finished in February 2019.
Operatiounsablaf: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Teammemberen: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Bildnoweis: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada