OHO Lentil Chips Chips-Verpackung vum Bold Brands

D'Wierk OHO Lentil Chips Chips-Verpackung vum Designer Bold Brands ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2021

OHO Lentil Chips Chips-Verpackung

vum Bold Brands

Client: Bold Brands

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

16,405

Verifizéierte Präisgewënner

Präisstatus fir #122943 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer OHO Lentil Chips Chips-Verpackung

OHO Lentil Chips ass e Verpackungsdesign fir e Snack op Basis vu Lënsen. Den Duddel mëst 190 x 250 x 50 mm a gëtt am Flexodrock op Polypropylen mat engem Pabeier-Touch-Firnis gedréckt. E Kraftpabeier-Hannergrond ersetzt déi hell Faarwen, déi an dëser Snack-Kategorie üblech sinn, a gëtt em en natierlecht Erscheinungsbild. Illustréiert grafesch Elementer bréngen e verspillte Charakter derbäi, wärend d'Aromen duerch héichwäerteg fotografesch Biller duergestallt ginn. D'Kombinatioun mécht d'Produkt liicht erkennbar a presentéiert et als eng méi gesond Snack-Optioun.

D'Unerkennung

Iwwer den A' Design Award an Bronze

OHO Lentil Chips Chips-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt OHO Lentil Chips Chips-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. OHO Lentil Chips Chips-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensiounen & Verpackung: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Produktiounstechnologie: Flexograhy with paper touch varnish.
Design Erausfuerderung: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Fuerschung: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiratioun: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Projetdauer: This project started in January 2020 February and finished 2020 May.
Operatiounsablaf: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Teammemberen: Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Sandra Ramoskaite, Vytenis Petrusevicius
Bildnoweis: Visuals: Sandra Ramoskaite