D'Wierk The Book That Grew Primary Function: Guide fir d'Weed vum Designer Fabiano Dalmacio ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Iddi a Konzeptuellt Design.
SëlwerIddi· 2021
The Book That Grew Primary Function: Guide fir d'Weed
vum Fabiano Dalmacio
Client: Rothco, part of Accenture Interactive
A' Design Award an Sëlwer Gewënner an der Kategorie Iddi
Verifizéierte Präisgewënner
Präisstatus fir #122997 verifizéierenDen Design
Iwwer The Book That Grew Primary Function: Guide fir d'Weed
The Book That Grew ass e Guide fir d'Weed, deen fir Baueren an Irland erstallt gouf. D'Buch presentéiert 10 Lektioune an 10 praktesch Rotschléi, déi hëllefen d'Nohaltegkeet op de Bauerenhäff ze verbesseren. All Säit, all Wuert an all Diagramm gouf duerch richteg Gräswuerzelen geformt, wéi se gewuess sinn. D'Wuerzele goufe iwwer e puer Woche geleet duerch eng Kombinatioun aus Gäertneren an suergfältegem Handwierk, sou datt den Dréckprozess vun der Natur ofgeschloss gouf. Komplex landwirtschaftlech Prozesser gi mat engem Set vu maassgeschneiderte Symboler erkläert, an eng ausklappbar Säit léisst de Lieser de Symbolschlëssel während dem Liese kontrolléieren. Zou gemooss ass d'Buch 29,7 op 42 Zentimeter.
D'Unerkennung
Iwwer den A' Design Award an Sëlwer
The Book That Grew Primary Function: Guide fir d'Weed ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt The Book That Grew Primary Function: Guide fir d'Weed e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. The Book That Grew Primary Function: Guide fir d'Weed ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- A book with 10 tangible lessons and 10 pieces of practical advice designed to help maximise sustainability. A book grown entirely from the very grass that Irish farmers nurture - with each page, each word, and each diagram shaped by real grass roots as they grew.
- Dimensiounen & Verpackung
- Book closed: A3 - 29.7 x 42cm Book open: A2 - 59.4 x 42cm
- Tags
- book, design, Ireland, grass, farming, bank, idea
- Produktiounstechnologie
- We used grass to grow a book. This is a genuine world first - with each page, each word, and each diagram shaped by real grass roots as they grew. Manipulated by a unique fusion of gardening and meticulous craft, the 'printing process' was fulfilled by nature itself - shaping the grass roots into legible symbols over a growth period of several weeks.
- Design Erausfuerderung
- This is a book that has completely come from grass itself. Designing for a root-based 'printing process' presented many challenges unique to this project. Every element from words to symbols to borders had to be inter-connected by channels for the roots to navigate. Complex farming processes were compressed into a bite-sized visual language of bespoke symbols, with the design of each individual glyph informed by the action or process it represented. A unique fold-out page allowed the reader quickly reference the symbol key while reading.
- Fuerschung
- The first step was to analyse the latest government reports and agricultural studies to identify the key areas of inefficiency in farming. Using the latest research and data on sustainability we isolated the 10 most effective methods of reducing emissions relevant to our target audience of Irish farmers. The application of each step was assigned a specific percentage of carbon savings, giving clear targets for farmers to reach, and a clear result that would translate into profitability through reaching these targets.
- Inspiratioun
- The roots of Ireland's economy are in agriculture, but if farming is to survive, it must become more sustainable. AIB, Ireland's largest bank for farmers, in partnership with Teagasc - the Irish Agriculture and Food Development Authority - wanted to enable farmers to maximize sustainability, by changing how they see our greatest resource: grass.
- Projetdauer
- From October 2018 to May 2019, in Dublin and Amsterdam.
- Operatiounsablaf
- Not only does this book lay out a practical plan of action, it symbolises the power of our natural resources. When grass is managed correctly, it can work wonders.
- Teammemberen
- Agency: Rothco, part of Accenture Interactive
Client: AIB
Executive Creative Director: Alan Kelly
Creative Director: Ray Swan
Art Director: Fabiano Dalmácio
Copywriter: Rob Maguire
Design Director: Shane O'Riordan
Designer: Diogo Dias
Business Director: Jimi McGrath
Account Director: Alan McQuaid
Project Manager: Irene Sharkey
Executive Producer: Alan Byrnes
Artist: Diana Scherer
Book Designer: Jamie Murphy
Publisher: The Salvage Press - Bildnoweis
- Photographer: Diana Scherer
Filmmaker: Jake Viramontez
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