Platanus Primary Function: Corporate Identity vum Pedro Panetto

D'Wierk Platanus Primary Function: Corporate Identity vum Designer Pedro Panetto ass en héich geschätzten Gewënner vum prestigiéisen 2021 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2021

Platanus Primary Function: Corporate Identity

vum Pedro Panetto

Client: Pedro Panetto

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Den Design

Iwwer Platanus Primary Function: Corporate Identity

Platanus ass eng Corporate Identity, déi fir eng psychiatresch Praxis mat engem humaniséierten Approche vun der medizinescher Betreiung entworf gouf. Den Numm bezitt sech op de Platanusbaam op der Insel Kos, wou den Hippokrates de éischten Dokteren d'Medezin geléiert huet. D'Symbol vereenegt eng griichesch Sail, eng Baamstruktur, Blieder, Friichten, Äscht an eng Sanduhr, gezeechent mat enger konsequenter Linn. D'Typographie gouf exklusiv fir d'Mark entwéckelt a follegt de Proportioune vum Symbol. Musteren, Grafiken a Bréifpabeier komplettéieren déi kohärent visuell Sprooch.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Platanus Primary Function: Corporate Identity ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Platanus Primary Function: Corporate Identity e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Platanus Primary Function: Corporate Identity ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The concept of this brand connects to an ideal of bringing more humanism to hospital medical care and all relationship among people from bio-medical areas. This is the principle in the history of medicine and we believe this principle must be restored. _Platanus _ is a psychiatry office with a humanized vision.
Produktiounstechnologie: The project had a design methodology that provided the unification of its visual language. The symbol was created following organic concepts; the typography was designed exclusively for the brand and used the format of the symbol as its main parameter. Thereby everything was connected, the typography follows the symbol and the symbol follows the historical and organic concepts behind the name Platanus. Other graphics, patterns and stationery makes a really coherent visual language for Platanus.
Design Erausfuerderung: The biggest challenge was how the concepts and visual references should interact in the symbol. We have different elements: a Greek column, a structure in the shape of a tree, Platanus leaves, fruits, branches and an hourglass. All these elements have a strong bond to the conceptual basis of the brand; making all these concepts converge to a visual symbol was extremely laborious, but we managed to blend everything, using the same trace, and achieving perfect harmony.
Fuerschung: The research sought for concepts related to medicine within a humanistic perspective. This led us to its roots in Greece and the teachings of Hippocrates. So we have the merge of Greek references to the Platanus tree, connecting something from antiquity to a current need of the mankind. After the historical research, it was understood that the sum of these concepts should be represented visually.
Inspiratioun: On the island of Kos in Greece, Hippocrates taught medicine and his ideals to the first doctors under a tree, a Platanus tree. The company has received the same name because it defends the same ideals: the search for the truth, respect for life, love of the medical art, human solidarity, the desire to serve, a good conduct and sincere interest for those who suffer. Visually the inspiration comes from elements of ancient Greek architecture blended to the organic and live aspect of a tree.
Operatiounsablaf: The visual identity created for Platanus performs better than other common brands because all of its graphical elements and visual styles are deeply connected. Everything points toward the same concept; therefore the power of this brand is intensified through its design.

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