D'Wierk Xiaoxiancao Téi Sak vum Designer Jin Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2022

Xiaoxiancao Téi Sak

vum Jin Zhang

Client: Xiao xian cao

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

13,959

Verifizéierte Präisgewënner

Präisstatus fir #126463 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Xiaoxiancao Téi Sak

Duerch d'Studie iwwer d'Origine vun den Téibeutel huet den Designer d'Geschicht an der Tang Dynastie bestëmmt, an huet den Téi drénken mat den Ärmelen déi de Mond bedecken als den Haapt visuellen Ausdrock geholl fir méi Leit wëssen a gär Téi op eng méi interessant Manéier ze loossen. Op der Réck, déi einfach ze verstoen "Téi" gëtt benotzt fir d'Kategorie ze vermëttelen an d'Qualitéitssënn ze verbesseren. Déi kleng Téibeutel benotzt d'Aluminiumfoliebeutel mat onofhängege klenge Package, wat bequem ass fir d'Konsumenten ze droen an ze drénken.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Xiaoxiancao Téi Sak ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Xiaoxiancao Téi Sak e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Xiaoxiancao Téi Sak erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Dimensiounen & Verpackung: Box size285mm*100mm*35mmPackage content3g*10
Tags: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Produktiounstechnologie: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Design Erausfuerderung: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Fuerschung: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Inspiratioun: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Projetdauer: It will be designed in August 2020 and put on the market in September 2020
Operatiounsablaf: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Teammemberen: Designer:Jin Zhang