Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung vum Tiger Pan

D'Wierk Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung vum Designer Tiger Pan ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2022

Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung

vum Tiger Pan

Client: Jiugui Liquor Co., Ltd

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

27,057

Verifizéierte Präisgewënner

Präisstatus fir #130922 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung

Treasured Brew of the Cave ass en Verpackungsdesign fir chineesesche Baijiu. D'klassesch Sackfläschform gëtt bäibehalen, mat engem Seel dat ëm den Hals gewéckelt ass, während d'Material vu Porzeläin op Glas geännert gëtt. D'Glasuewerfläch bréngt Glanz an Textur bäi an hieft d'Fläsch vun der Keramikverpackung of, déi vun anere Marken benotzt gëtt. En Bierg ass um Buedem an engem antike chineeseschen Zeechenstil agraavéiert, fir d'Konzept vun der Héilelagerung auszedrécken, eng Method déi laang vum Miao-Vollek benotzt gouf. D'Fläsch bleift propper an transparent, mat der Zuel sechs opgeprägt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Treasured Brew of the Cave Primary Function: Baijiu-Fläscheverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Dongzang is a special storage method in Chinese baijiu. The distilled high-quality baijiu is stored in the Miao cave of Wenrun Supermarket for a long time before bottling. The sack bottle shape of JiuguiJiu has a strong impression in China. Our challenge here is to retain the important characteristics of sack bottles while conforming to contemporary aesthetics, surpassing consumer expectations.
Dimensiounen & Verpackung: Bottle size: Width98mm x Depth98mm x Height195mm
Wine box size: Width135mm x Depth135mm x Height300mm
Tags: Chinese Baijiu, Embossment, Bottle, High End, Tiger Pan
Produktiounstechnologie: The glass material will differentiate the wine from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time. With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Design Erausfuerderung: With two emphases highlighted, the bottle is left clean and transparent, with the number 6 embedded.
Fuerschung: While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Inspiratioun: Treasured Brew of the Cave
Known widely, the previous designer now ages 97. His design has been a classic for the past 4 decades, causing a dilemma for brand owners to carry out anything new. We chose to keep the original shape of the bottle, whose neck is rounded with rope, yet material is changed from porcelain to glass. Drawn in ancient Chinese way, a mountain is carved on the bottom to elaborate visually the concept of cave storage. Chinese Miao Minority has been storing alcohol in that way for a long time.
Projetdauer: The project was done within 3 months. The design is finished in Shenzhen, production in Xiangxi City, Hunan Province.
Operatiounsablaf: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of JiuGuiJiu needs to be presented to consumers in a contemporary aesthetic. The upgrade of the sack bottles is particularly important.
Teammemberen: Creative Director: Tiger Pan
Graphic Design: Qian Chi
Image Editing: Juanjuan Wu
Image Editing: Sijia Liu
Technical Direction: Zhangkun Xie
Bildnoweis: Image #No 1: Photographer Juanjuan Wu
Image #No 2: Photographer Juanjuan Wu
Image #No 3: Photographer Juanjuan Wu
Image #No 4: Photographer Juanjuan Wu
Image #No 5: Photographer Juanjuan Wu