Secret Behind Magic Nëss-Verpackung vum Stora Enso China Packaging

D'Wierk Secret Behind Magic Nëss-Verpackung vum Designer Stora Enso China Packaging ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2022

Secret Behind Magic Nëss-Verpackung

vum Stora Enso China Packaging

Client: Stora Enso China Packaging

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Secret Behind Magic Nëss-Verpackung

Buchtext: Secret Behind Magic ass eng Blannebox-Verpackung fir gemëschte Nëss. D'Grafik vun der Aussebox benotzt koordinéiert Linnen an dräi Primärfaarwen, inspiréiert vun der Mondrian-Kompositioun, kombinéiert mat engem simuléierten Toun vu brongem Kraftpapéier. D'Design vermëttelt op eng einfach Aart d'Iddi vun enger ausgeglachener a gesonder Ernärung. Déi innerlech Boxen halen déi selwecht Faarwen an fügen Zeechentrickfigure-Illustratiounen derbäi fir e Rollespill. E internen Hiewmechanissmus dréckt all iwwerhaapt Box bis un d'Ouverture, sou datt all d'Boxen enk no enk erausgezu ka ginn. Liewensmëttelkonforme Kartong an Soja-Tënt goufen benotzt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Secret Behind Magic Nëss-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Secret Behind Magic Nëss-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Secret Behind Magic Nëss-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Inspired by Mondrian composition, outer box graphic consists of well coordinated lines and three primary colors, integrate with simulative brown kraft paper color appropriately, bring the product attributes to end consumers in a imperceptible way: balanced and healthy nutrition from mixed nuts. Inner box maintains same color schemes, integrate with cartoon character illustration, by means of funny take out and role play game, enhanced the entertaining interaction.
Dimensiounen & Verpackung: Outer Box Size: 106 X 83 X 110 mm
Top and Bottom Inner Box: 49.5 X 35 X 50 mm
Left Inner Box Size: 49.5 X 35 X 53 mm
Tags: Nuts Packaging, Blind Box, Interactive Packaging, Crossing Dressing, Snacks Packaging
Produktiounstechnologie: All paper materials are food contact grade white board. Inner automatic lifting mechanism are made by 300gsm CKB and elastic string which has suitable tenacity, to meet the functional requirements, coated with water base high abrasion matt varnish to achieve the function of ink protection. Printed by food grade soy ink.
Design Erausfuerderung: Brand owner want to build a whole new blind box concept with good customer experience, not only good graphic pattern, but also interactive playing experience. the biggest challenges are to realize the automatic lifting mechanism, and coordinate the role play game element with inner boxes appropriately .
Fuerschung: Magic Box is a new blind box brand grew rapidly in the past 2 years. Brand owner want to introduce new product concept into traditional blind box: not only graphic attraction, but also different interactive experiences.
Inspiratioun: Inspiration comes from Mondrian Composition with Red, Blue, and Yellow, advocate abstraction and simplicity, emblematic of natural force and spirit of pursuing inherence. Utilizes the essential ordinary elements to reveal the power of mystery. Elucidate the aesthetic thought of neoplasticism by modeling, balance, color, social psychology and artistic psychology.
Projetdauer: The project started in June 2020 and launched in April 2021 Beijing, China.
Operatiounsablaf: After tear off the tearing line and open the cover plate, consumers can pull out the inner box through the open hole by the finger hole, and other inner boxes will be pushed to the open hole place by inner automatic lifting mechanism one by one, thus, all box can be pull out. A role play game is ready to begin via permutations, combinations and twisting. Interesting interaction during all playing experience.
Patenten: Structure utility model patent copyright belongs to Stora Enso China Packaging
Teammemberen: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Honglai Gong
Graphic Manager: Hong Zheng
Graphic Designer: Xiaoli Cui
Structure Designer: Simei Liu
Animation production: Cheng Yang