Open Air Firmenidentitéit vum Ana Fatia and Sofia Silva

D'Wierk Open Air Firmenidentitéit vum Designer Ana Fatia and Sofia Silva ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2022

Open Air Firmenidentitéit

vum Ana Fatia and Sofia Silva

Client: Oskar&gaspar

A' Design Award an Bronze Gewënner an der Kategorie Grafik

18,289

Verifizéierte Präisgewënner

Präisstatus fir #131473 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Open Air Firmenidentitéit

Open Air ass déi grafesch Identitéit a visuell Ausdrock vun der Videomapping kombinéiert mat enger vertikaler akrobatescher Danzshow. D'Konzept exploréiert d'vereenegt Plastizitéit vun der Zesummeliewen a Fräiheet tëscht den organesche Beweegunge vu verschiddenen Individuen a Bezuch op eng abstrakt a surreal Uewerfläch, bal onsichtbar fir d'Ae wéi Atomer oder Mikropartikelen ze déngen, ënner dem Liicht vun engem Mikroskop observéiert. Et ass en Dialog tëscht engem abstrakte an engem kierperlechen Zoustand.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Open Air Firmenidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Open Air Firmenidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Open Air Firmenidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Open Air is the graphical identity & visual expression of the video mapping with vertical acrobatic dance show. The identity & visual graphical expression awaken connections and sensations felt immediately through abstract shapes that are also dynamic, organic, disruptive, nomad and adaptable. A language of fragments that are dissonant, heterogenous, transversal, surrealist, unstoppable; lines and compositions that transform themselves into an immersive illusion between 2D and 3D drawings.
Dimensiounen & Verpackung: Mupi 1185 mm x 1750 mm
Poster A2 420mm x 594 mm
Poster A3 297 mm x 420 mm
Poster A4 210 mm x 297 mm
Invitation DL 201mm x 99 mm
Event Badge 100 mm x 140 mm
T-Shirts XS, S, M, L
Tags: Semiotic Connection, Where video mapping meets circus, Immersive illusion, Semiotic Connection, Organic Movement, Innovation to transformation, Colours, Dynamic, Abstract, Graphic Identity, Motion Design, Visual Expression, Art Direction
Produktiounstechnologie: The biggest challenge was the 3D elements in combination with the technical specifications of video mapping, together with the robotic part (performance of vertical dancing).They are two areas with characteristics full of specific and challenging technological components, in their three-dimensional operation, between space and time, especially when working with different components at a formal level, such as, textures, shadows, and reflexes. The combination of all these elements really need to be precise.
Design Erausfuerderung: The final result because we wanted the symbiosis of an artistic, expressive, in motion affirmative voice, without artifice, that breaks with any classical or modern channel assuming all of us.
Fuerschung: We approach art in different forms and we cooperate because we believe in hope. That hope we are interested in is about broad perspectives with specific possibilities, ones that invite or demand that we act. It is not a just transition, it is a just transition that is urgently needed. A transition that is based on our ethical awareness and understanding of the interaction between movement humans. The transformation of the urban and a magistral state by sharing among themselves what inspires us, what represents us, and what we oppose.
Inspiratioun: With the world closing down, we needed to find solutions that go against the absence of creation and sharing with others. It is in the context of this reflection that together we decided that since we were all left in a standstill and fluctuating in time the best would actually be to go for an experience where everyone would be (metaphorical way) suspense in the air, in time, in fantasy and floating in the air. We found ourselves to redesign hope through action.
Projetdauer: The project started in February of 2021 in Lisboa and finished in Augusto. It was shown to the public in September at Estremoz.
Operatiounsablaf: The interaction of our design between the audience is empathy, mystery, and information. The audience can feel a connection among colors and movements extracted to create mysteries and empathy. We will not reveal much but enough so they can be present throughout the moment.
Moments before the show, waiting for the performance they can recognize all the elements of the brand they have already seen before. Therefore, this show gives the audience a total dynamic sense, not only because people have to be present at the performance, but because the show will reveal its own secrets while happening, making them absorb all the information.
Teammemberen: Creative & Art Director: Ana Fatia
Designer Graphic & Motion: Sofia Silva
Bildnoweis: Main image #1: Sofia Silva, Optional Image #1 is Sofia Silva, Image #2 is Sofia Silva, Image #3 is Sofia Silva, Imagem #4
Video Credits: Art Direction AnaFatia,
Graphic & Motion Design Sofia Silva
Sound Credit: Oscar Benito