Plant Selected Primärfunktioun: Gedrénks-Verpackung vum Blackandgold Shanghai

D'Wierk Plant Selected Primärfunktioun: Gedrénks-Verpackung vum Designer Blackandgold Shanghai ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2022

Plant Selected Primärfunktioun: Gedrénks-Verpackung

vum Blackandgold Shanghai

Client: Yili Group

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #134253 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Plant Selected Primärfunktioun: Gedrénks-Verpackung

Buchtext: Plant Selected ass en Verpackungsdesign fir eng Rei vu pflanzebaséierte Gedrénks. De Behälter ass eng PET-Fläsch mat mattem Film iwwerzunn, déi 60 mm breet, 60 mm déif a 177 mm héich ass. Gréng gëtt fir de Sojagedrénks benotzt a blo fir den Habergedrénks. Den Produktnumm ass a groussen Buschtawen am Graffiti-Stil op Englesch gesat, an gëllene Sojabounen an Habereflacken sinn an d'Buschtawen integréiert. En komplett faarwegen Hannergrond bildt e staarken Faarfblock am Regal. D'Produktvirdeeler sinn um Enn placéiert, fir de Konsumenten z'informéieren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Plant Selected Primärfunktioun: Gedrénks-Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Plant Selected Primärfunktioun: Gedrénks-Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Plant Selected Primärfunktioun: Gedrénks-Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by add more plant based products. To follow the global vegan trend, Plant Selected should have a new look to differentiate from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel.
Dimensiounen & Verpackung: Width 60 mm x Depth 60 mm x Height 177 mm
Tags: Packaging, plant-based Beverage, plant milk, China
Produktiounstechnologie: PET bottle covered with Matte film
Design Erausfuerderung: We need to find a way to differentiate Plant Selected from traditional plant-based brands. To overcome this challenge, we bring the international and vital feel to products. We create a visual hammer for the product by combining product name and grins. The large English word can stand out among other plant-based drinks on shelf. Its fully colored background can also attribute to the shelf impact.
Fuerschung: To occupy the new category, we take a look at the international market where plant milk category is quite mature. We find out many international plant milk brands start communicating a trendy lifestyle instead of flavor on packaging. Thus we uses graffiti-style font to add casual touch to product. A large product name in English leverages the premium and exotic feel. The fully colored background creates a powerful color block on shelf and the gold soya and oat become a catchy point on packaging which can draw consumers' attention.
Inspiratioun: The overall design should always be on trend. To stand out on shelf, packaging should have impactful color. Therefore we take green and blue for each product, which are also relevant to soya and oat respectively. As a global trendy category, it is better to add international feel to products. Thus, we create a visual hammer by using graffiti-style English font. The gold soya and oat within the product name reinforce the vitality of vegan nutrition. The product benefits are integrated and presented at the bottom to ensure consumers its quality.
Projetdauer: The project started in September, 2020 and the product is launched in March, 2021
Operatiounsablaf: Plant drink is popular in China, but most of the brands only provide single plant-based product such as soya only or almond only. To jump out of the category, Plant Selected starts to offer plant-based products covering more plant bases. To express the exotic feeling, we treat product name into graffiti-style font and integrate soya and oat into it. Besides, the strokes around leverage the vitality. A fully colored background creates impactful color block on shelf. Eac product's RTBs are clearly presented at the bottom to ensure consumers the product is good.
Patenten: All photos and video credits to blackandgold Shanghai, 2022.
Teammemberen: Creative Director: Yang LI
Designer: Feiteng WAN
Managing Director: Lei ZHANG
Strategic Planner: Xincheng ZHUANG
3D rendering: Jianhui CHEN