Dona Vitamina Primary Function: Markenidentitéit vum Ruis Vargas

D'Wierk Dona Vitamina Primary Function: Markenidentitéit vum Designer Ruis Vargas ass en héich geschätzten Gewënner vum prestigiéisen 2022 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2022

Dona Vitamina Primary Function: Markenidentitéit

vum Ruis Vargas

Client: Laika

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Präisstatus fir #134862 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Dona Vitamina Primary Function: Markenidentitéit

Dona Vitamina ass e Markenidentitéitsprojet, deen fir eng bestehend Jusmark erstallt gouf. De Logotyp weist eng schielend viktorianesch Dame, déi e Jus schluppt, e witzegt Bild vun enger Fra, déi sech selwer gehéiert. Fir dës Iddi auszebauen, gouf eng Serie vun Illustratioune vu Fraen aus verschiddenen Ethnie am Schablounestil gezeechent an mat kuerzen, amüsanten Ausdréck kombinéiert. D'Illustratioune erschéngen op Menüen, Verpackungen, Täschen, Postkaarten, Opklieber an enger grousser handgemaachter Mauer. Déi meescht gedréckten Artikele goufe mam Offsetdrock a CMYK-Faarwen hiergestallt, an d'Täsche goufe siebgedréckt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Dona Vitamina Primary Function: Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Dona Vitamina Primary Function: Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Dona Vitamina Primary Function: Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The brand's language starts to have an expanded female representation and empathic with its public. Identity materials have a more intense and diverse graphic rhythm, an expanded color palette and occupaining of the environmental design. By giving more voice to female representations, the brand strengthens its original concept: a woman who owns herself. Text and graphic representation quickly talk to the public, who shares them on social media and engages with the brand's culture.
Dimensiounen & Verpackung: Wall, format 3.000 x 1.300 mm. Menu, sheet format 210 x 297 mm, printed on offset paper 300 g/m2., 4X4 colors (CMYK). Postals, sheet format 100 x 150 mm printed on offset paper 240 g/m2., 4X0 colors (CMYK). Bags, format 300 x 400 x 150 mm printed on silkscreen process. Packages, format 210 x 150 X 100 mm, format 150 x 150 X120 mm. Stickers, format 90 x 90 mm, format 30 x 90 mm.
Tags: Branding, Logotype, Package, label, illustration
Produktiounstechnologie: Most of the graphic materials were produced in offset in CMYK-scale colors. Offset packaging is suitable for delivery. The wall was handmade by Marcelo Ruis Vargas Martinelli.
Design Erausfuerderung: The challenge was to reinvigorate the language of the Dona Vitamina brand. The brand is a timeless woman and master of her own will. Allowing the brand's voice to propagate itself in other female representations was the path for the brand to become polyphonic and collective. A series of illustrations of women interacting with elements of everyday life and nature were created, in a stencil style, to represent female polyphony. The voices are with fun phrases, translating the brand's spirit.
Fuerschung: The Laika method is based on the synergy between linguistic and pictorial skills. Every project begins with the construction of meaning, an affirmation, and the need to design small graphic narratives. Thus, the visual identity project expands upon the detailed and strategic work of building an imaginary universe that represents the culture of the Dona Vitamina brand.
Inspiratioun: Dona Vitamina was need to change its branding language while preserving its original essence of humor (the logotype is a cross-eyed Victorian lady sipping a juice) and the genesis of female empowerment present since the begin. A series of narratives with women was created, building other Donas Vitaminas, which contemplate different ethnicities and feminine manners. Scattered across surface design, packaging, menus and more, these women are the epitome of the brand's fun and timeless spirit.
Projetdauer: The project started in January 2020 and finished in September 2020 in Sao Paulo, Brazil.
Operatiounsablaf: The visual identity project contributes to empowerment the feminine nature of the Dona Vitamina brand, the owner and the majority of the staff are woman. In addition, it allows the client to feel welcomed by the casualness and informality of the brand visual language and its authentic narratives.
Patenten: Laika
Teammemberen: Ruis Vargas, creative director and illustrator; Lorenzo Morelatto, graphic designer.
Bildnoweis: Photo by: Madelaine Seagram and Laika