Stamatakis Bakery Markenneigestaltung vum Antonia Skaraki

D'Wierk Stamatakis Bakery Markenneigestaltung vum Designer Antonia Skaraki ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2023

Stamatakis Bakery Markenneigestaltung

vum Antonia Skaraki

Client: Stamatakis

A' Design Award an Gold Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #141269 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Stamatakis Bakery Markenneigestaltung

Eng Lithographie vun den authentesche Rezepter an Erënnerunge vun engem Heem. Wann déi geliiftst Backsaachen op d'Traditioun treffen, de Mystagog vum Geschmaach an de Ritual vum Genoss, denkt een ëmmer un eng weiblech Figur. Déi authentesch Arome vun der Eugenia, déi emotional Erënnerunge bréngen, déi handwierkerlech Rezepter vun der Traditioun! D'Eugenia ass wéi eng Lithographie, ni déiselwecht, ni aus enger Form geholl. Et gëtt keng Forme fir d'Eugenia, well si d'Ebenbild vun der Mamm ass.

D'Unerkennung

Iwwer den A' Design Award an Gold

Stamatakis Bakery Markenneigestaltung ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Stamatakis Bakery Markenneigestaltung eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Stamatakis Bakery Markenneigestaltung erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensiounen & Verpackung: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Tags: Rebranding, packaging design, bakery
Produktiounstechnologie: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Design Erausfuerderung: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Fuerschung: There was no research for this project
Inspiratioun: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Projetdauer: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Operatiounsablaf: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patenten: No Patents
Teammemberen: creative director: Antonia Skaraki
art director: Andreas Deskas
Bildnoweis: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)