Sky Blue Alkoholesch Gedrénks-Verpackung vum Jingzhang Xiao and Dongyan Ruan

D'Wierk Sky Blue Alkoholesch Gedrénks-Verpackung vum Designer Jingzhang Xiao and Dongyan Ruan ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2023

Sky Blue Alkoholesch Gedrénks-Verpackung

vum Jingzhang Xiao and Dongyan Ruan

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

17,174

Verifizéierte Präisgewënner

Präisstatus fir #142367 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Sky Blue Alkoholesch Gedrénks-Verpackung

Sky Blue ass en Verpackungsdesign fir e chinesesche Likör. D'Fläsch huet eng glat, stroumliniefërmeg Form, déi op der Fibonacci-Spiral baséiert, wat ausgeglachene Proportiounen gëtt an d'Fläsch einfach ze halen a opzemaachen mécht. De Verschloss ass wéi en A geformt, dat als Symbol fir d'Produkt benotzt gëtt. En ëmweltfrëndlechen Glasurprozess gëtt dem Glas eng zaarte a glat Uewerfläch a reduzéiert d'Schued fir d'Ëmwelt. D'blo Faarf erënnert un d'Aurora. D'Box benotzt eng Fënnef-an-eent-Struktur, déi de Schutz géint Fälschung verstäerkt.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Sky Blue Alkoholesch Gedrénks-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Sky Blue Alkoholesch Gedrénks-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Sky Blue Alkoholesch Gedrénks-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
Dimensiounen & Verpackung: 145mm x 108mm x 320mm
Tags: crafts, Baijiu, spirit, packaging, art
Produktiounstechnologie: Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil
Design Erausfuerderung: The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
Fuerschung: Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
Inspiratioun: Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
Projetdauer: 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Operatiounsablaf: 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun.
Teammemberen: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin