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Tea and Tea Branding vum Shenzhen Huathink Design Co., Ltd

D'Wierk Tea and Tea Branding vum Designer Shenzhen Huathink Design Co., Ltd ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.


BronzeGrafik· 2023

Tea and Tea Branding

vum Shenzhen Huathink Design Co., Ltd

Client: Shenzhen Huathink Design CO.,LTD

A' Design Award an Bronze Gewënner an der Kategorie Grafik

12,007

Verifizéierte Präisgewënner

Präisstatus fir #146784 verifizéieren

Faarwen

Den Design

Iwwer Tea and Tea Branding

Tea and Tea ass eng chinesesch Gedrénksmark, där hir Marketingstrategie ronderëm chinesesch Téi Latte zentréiert. De Logo besteet aus dem Buschtaf Téi an Téi an der arabescher Ziffer 2, déi d'Mark dominéiert an e markant Erscheinungsbild huet wéinst der Integratioun vun engem Téiblatt. A Kombinatioun mat engem klore, opfälleg Faarfschema an engem einfachen stilisteschen Idiom, deen zum Beispill de Verpackungsdesign an de Retail Displays informéiert, erreecht d'visuell Erscheinung vum Tea and Tea eng héich Mark Unerkennung.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Tea and Tea Branding ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Tea and Tea Branding e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Tea and Tea Branding erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
Tea and Tea is a Chinese drink brand whose marketing strategy centers around Chinese tea latte. The logo consists of the lettering "Tea and Tea" and the Arabic numeral "2", which dominates the trademark and has a distinctive appearance due to the integration of a tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs, for instance, the packaging design and retail displays, Tea and Tea’s visual appearance achieves high brand recognition.
Tags
Branding, Tea, Latte, Graphic design, Package, Logo, Identity
Produktiounstechnologie
Apply the logo to all extensions. Let the logo become a super symbol, improve consumers' awareness of the brand.Packaging uses colorful colors to distinguish tea categories, so that the whole brand young.Through the upgrade of the brand image, the quality of the Tea & Tea brand has been improved.
Design Erausfuerderung
We began to face what symbol to choose as the logo of “Tea and Tea”. What symbols are internationalized symbols? What are the symbols that everybody knows. When we thought about that, the brand design was successful.
Fuerschung
We always need to be clear, to understand the order of things, the focus and the purpose. Alert us to the motto that all things serve the ultimate purpose. Implement this method into each planning and design link. This is the asset of the brand, the name, symbol, product and the whole of the brand. Keep all creative work centered around the brand's core assets: symbols, reasons to buy, and products.
Inspiratioun
The logo consists of the lettering “Tea and Tea” and the Arabic numeral “2”, which dominates the trademark and has a distinctive appearance due to the integration of a stylized tea leaf. In combination with a clear, eye-catching color scheme and a straightforward stylistic idiom that informs.The brand updated the logo from the store front and space decoration, tea culture hall and other space displays. The product packaging has been newly upgraded to create a new brand temperament.
Projetdauer
The brand started in 2021 in Shenzhen, China. Currently there are seven stores in Shenzhen and three stores in Shanghai.
Operatiounsablaf
In 2018, the first Tea and Tea in China was officially opened. Nowadays, there are many kinds of beverages in the beverage market. Tea and Tea is committed to original and innovative products, providing consumers with more and different choices, which reflects the product value of Tea and Tea. Chinese Tea Latte: Divide the market and define the competition category.
Our star product line: tea + latte, shows that our business scope is different from similar brands in the market, and meets the consumption needs of caffeine-free refreshing and oil scraping.
Teammemberen
Shenzhen Huathink Liu Yongqing Brand Design
Bildnoweis
Image: Shenzhen Huathink Liu Yongqing Brand Design

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Den A' Design Award ass eng international, vu Jury bewäert Auszeechnung fir gutt Design. Maacht mat beim A' Design Award fir eng Chance ze kréien, meritokratesch Unerkennug ze verdéngen, Bekanntheet, Prestige an Publizitéit fir Är Aarbecht ze gewannen. Nominéiert Äert Wierk fir den A' Design Award a konkurréiert ëm de begéierten A' Design Präis.

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