Ride on the Right Track Sozial Medien Kampagne vum Tai Yuan Chiou and Chien Chun Feng

D'Wierk Ride on the Right Track Sozial Medien Kampagne vum Designer Tai Yuan Chiou and Chien Chun Feng ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

BronzeReklamm· 2023

Ride on the Right Track Sozial Medien Kampagne

vum Tai Yuan Chiou and Chien Chun Feng

Client: Momentum Bikes

A' Design Award an Bronze Gewënner an der Kategorie Reklamm

34,302

Verifizéierte Präisgewënner

Präisstatus fir #149139 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Ride on the Right Track Sozial Medien Kampagne

Ride on the Right Track ass eng Sozial-Medien-Kampagne, déi fir eng Vëlosmark entwéckelt gouf, fir nohalteg alldeeglech Gewunnechten ze fërderen. D'Kampagne benotzt organesch Illustratiounen, eng gréng Faarfpalette, plazeninspréierte Biller a frëndlech Messagen, fir Nohaltegkeet zougänglech ze maachen. Den Inhalt beinhalt Infografike mat interessante Fakten, Story-Sticker fir Instagram a Facebook, en Live-Stream-Event an e Sozial-Medien-Filter. Méi ëmweltfrëndlech Transportméiglechkeeten an urban Landwirtschaft ginn duerch kleng, einfach Handlungen encouragéiert. D'Zil ass eng kollektiv Wierkung, déi sech aus deenen alldeegleche Choixen zesummesetzt.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Ride on the Right Track Sozial Medien Kampagne ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Ride on the Right Track Sozial Medien Kampagne e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Ride on the Right Track Sozial Medien Kampagne erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Momentum is committed to empowering consumers to contribute to sustainability through education and practical tools. We aim to create a collective impact on the world by encouraging small actions that compound over time. Momentum uses organic shapes, green elements, and friendly messaging in its design and communication to make sustainability accessible and inviting. Building a more sustainable future, one pedal at a time.
Dimensiounen & Verpackung: To engage our younger target audience, we have devised a multi-faceted campaign that includes infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions.
Tags: Social Media Campaign, Illustration Design, Eco-friendly, Green
Produktiounstechnologie: To capture the warm and inviting essence of spring and Earth Day, we have incorporated plant-inspired imagery and a green color palette into our design. We have opted for organic illustrations, friendly infographics, relatable storytelling, and attractive call-to-actions as our primary visual elements. These illustrations make the design more approachable and eye-catching and align with our environmentally friendly ethos.
Design Erausfuerderung: We conducted A/B testing and found that graphics and illustrations led to a better response than scenario photos. We designed interactive and creative content that utilizes these elements to stimulate positive consumer engagement. The main visual elements of the campaign were activated across multiple social media formats, maintaining a user-friendly approach.
Fuerschung: We conducted extensive research to understand our audience and promote eco-friendly practices effectively. We developed a comprehensive understanding of the market by analyzing macro-trends, micro-trends, competitor outlooks, and consumer trends. We have also conducted several interviews and UX fieldwork to understand user insight. Our campaign content resonated with consumers by approaching sustainability in a more accessible and fun way.
Inspiratioun: After the pandemic, governments and corporations pledge to create a greener future as the world becomes more conscious of our impact on the planet. Momentum strives to make sustainability more accessible to its consumers, starting with small, simple steps toward an eco-friendly mindset. By changing the perceptions of how people live and sharing in their communities their environmental efforts, we can make a collective impact. When we let nature guide us, we are on the Right Track.
Projetdauer: The project started in April and ended in May 2022 in North America and Europe.
Operatiounsablaf: Our campaign promoted green lifestyles through habit-building and daily actions. We partnered with Brooklyn Grange and hosted social media events promoting greener transportation methods and urban farming. We also created an Instagram/Facebook filter to encourage green actions. Our multi-faceted approach engaged everyone who wanted to participate on various platforms and inspired positive behavior change toward a sustainable future.
Patenten: Copyrights belong to Momentum Bike, 2023.
Teammemberen: CEO: Silvia Yu
Creative Director: Chris Chung
Senior Account Manager: Anew Yu Hsin Lin
Senior Strategists: Marco Negri, Lucas Willery
Senior Designers: Tai Yuan Chiou, Chien Chun Feng
Bildnoweis: Image Credits:
Primary Image: Model - Jared Chiou
Optional image 1: Model - Tina Feng, Jared Chiou, Stacey Yu
Optional image 2: Model - Stacey Yu
Optional image 3: Model - Jared Chiou
Optional image 4: Model - Tina Feng
Client: Giant Manufacturing Co. Ltd.
Agency: RedPeak