Shan Yi Marken-Identitéitsdesign vum Wu Fangbo and Liu Beibei

D'Wierk Shan Yi Marken-Identitéitsdesign vum Designer Wu Fangbo and Liu Beibei ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2023

Shan Yi Marken-Identitéitsdesign

vum Wu Fangbo and Liu Beibei

Client: Shan Yi

A' Design Award an Bronze Gewënner an der Kategorie Grafik

15,990

Verifizéierte Präisgewënner

Präisstatus fir #149564 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Shan Yi Marken-Identitéitsdesign

Shan Yi ass eng Marken-Identitéit, déi fir eng Smart-Technologie-Firma am Agrarberäich entworf gouf. D'Logo benotzt eng Schildform als visuellen Kader, fir Schutz an Haltbarkeet ze symboliséieren. Bannen am Schild sinn d'Buschtawen S an Y gestaffelt an ineen verbonnen, wat op den Marennumm an d'Verbindung tëscht Smart-Technologie an Landwirtschaft referéiert. Muster vu Rëllespuren a Weesenähren sinn och abezunn, déi un den Hierschtharvest erënneren. D'Striche sinn all gläich breet, an d'Logo follegt dem Goldene Schnëtt. D'Zeeche kann an ënnerschiddleche Gréisste gedréckt, genähtert oder spréizgegoss ginn, dorënner och als Fahrzeug-Embleem.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Shan Yi Marken-Identitéitsdesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Shan Yi Marken-Identitéitsdesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Shan Yi Marken-Identitéitsdesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
Dimensiounen & Verpackung: It can be printed, sewed or injection molded in a variety of sizes.
Tags: brand identity, logo, branding, smart agricultural technique
Produktiounstechnologie: The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
Design Erausfuerderung: The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
Fuerschung: In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
Inspiratioun: Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
Projetdauer: The project started in Beijing in December 2022 and was completed in February 2023.
Operatiounsablaf: The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
Teammemberen: Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu