Kuwasawa Design School 2022 Guidebook vum Kazune Watanabe

D'Wierk Kuwasawa Design School 2022 Guidebook vum Designer Kazune Watanabe ass en héich geschätzten Gewënner vum prestigiéisen 2023 A' Design Award an Sëlwer an der Wettbewerbskategorie Drock a Publizéiert Medien Design.

SëlwerDrock· 2023

Kuwasawa Design School 2022 Guidebook

vum Kazune Watanabe

Client: Kuwasawa Design School

A' Design Award an Sëlwer Gewënner an der Kategorie Drock

587,300

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Präisstatus fir #149958 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Kuwasawa Design School 2022 Guidebook

Schoulguide fir Kuwasawa Design School, déi éischt Designschoul a Japan. An de leschte Joeren ass d'Online-Kommunikatioun eropgaang, an d'Linn tëscht Realitéit a Virtuell gëtt blurry. An esou enger Situatioun huet d'Designteam d'Méiglechkeet vum Design verfolgt andeems hien dat als digital unerkannt mat Analog (Pabeier a Print) ausdréckt. Op den éischte Bléck gesäit et aus wéi e gewéinlecht Buch, awer d'Animatioun funktionnéiert wann se erausgezunn ass. D'Guidebuch ass an getrennte Bänn opgedeelt, sou datt d'Leit et op verschidde Manéiere kënne genéissen. Si hu fir en digitale Ausdrock mat Hëllef vun Typographie gezielt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Kuwasawa Design School 2022 Guidebook ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Kuwasawa Design School 2022 Guidebook e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Kuwasawa Design School 2022 Guidebook ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: They created a "Kinetic book" that is different from other school guides. They used analog methods (paper and print) to recreate digital images. At first glance, it looks like an ordinary book, but when the book is pulled out, the animation works naturally and surprises the person who sees it. The guidebook is divided into separate volumes so that people can enjoy it in various ways.
Dimensiounen & Verpackung: Dimensions Width:182mm x Height:257mm x Depth:25mm
Tags: Kuwasawa Design School, Slit animation, Scanimation, There There, Kazune Watanabe
Produktiounstechnologie: The case is slit, and the animation is worked by the expression of the cover partially visible through the slit. Although the cover appears to be printed only in black, it is not printed in one black color but in a combination of special colors. The slightest deviation of the color plates creates an optical illusion, reproducing the flicker of RGB colors that can be seen when the monitor is magnified. Under normal conditions, the colors are barely perceptible, but when the slit is passed through, the colors appear as a frame-by-frame feed.
Design Erausfuerderung: Slit animation has a narrower range of expression and is extremely difficult to express dynamically compared to ordinary animation. After more than 100 prototypes, they aimed for a digital expression using typography.
Fuerschung: As the coronavirus spreads around the world, society has shifted to a teleworking work style. And communication has shifted from face-to-face to online. Now that people see two-dimensional expressions online as a matter of course, There There wanted to redefine the value of the existence of objects. They created this design with the idea of designing an object that exists with a digital look and the sense of strangeness and unreality that comes with it.
Inspiratioun: School guide for Kuwasawa Design School, the first design school in Japan.
In recent years, online communication has been increasing, and the line between reality and virtual is becoming more and more blurry. In such a situation, There There pursued the possibility of design by expressing what was recognized as digital with analog (paper and print).
For students who are about to study design, they aimed not only to convey basic information about the school's curriculum and facilities but also to serve as a medium for designers to experience and recognize design as something exciting for the first time they are exposed to it.
Projetdauer: The project started from July 2020 to April 2021 and was released in Japan in May 2021.
Operatiounsablaf: The target audience is students who want to study design. The objective was to reach as many people as possible and get them interested in design. On social media, the information was shared by many media in Japan and overseas, an unprecedented spread as a school guidebook. The number of requests increased compared to previous years, increasing the school's recognition dozens of times over.