Remaking Art Markenidentitéit vum Meng Shenhui

D'Wierk Remaking Art Markenidentitéit vum Designer Meng Shenhui ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2024

Remaking Art Markenidentitéit

vum Meng Shenhui

Client: Shenzhen Chengmei Culture Communication Co., Ltd

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

147,007

Verifizéierte Präisgewënner

Präisstatus fir #152015 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Remaking Art Markenidentitéit

Remaking Art ass eng Markenidentitéit, déi fir eng Kulturkommunikatiounsfirma entwéckelt gouf. De Logo verbënnt d'Ufanksbuschtawen R an A zu engem symmetreschen Zeechen, verbonne mat Linnen, déi eng Spigelung am Waasser evozéieren. Eng horizontal Linn erënnert un eng Wo an gouf vum fréiere Logo iwwerholl, fir Fairness an Integritéit auszedrécken. De visuelle System benotzt Linnen, fir gedréckt Materialien, Verpackungen an Interieur-Displayen ze strukturéieren, sou datt datselwecht Erscheinungsbild iwwer verschidde Gréissten a Materialien erhale bleift. Den Design vermëttelt Symmetrie, Integratioun an Erneierung.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Remaking Art Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Remaking Art Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Remaking Art Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The logo design takes the initial letters R and A of the brand name Remaking Art, forming a symmetrical logo image up and down, using lines to connect the two letters, like a reflection in water, reflecting the brand concept“Remaking”.
The overall VI visual system is focus on the concepts of symmetry, fusion, and innovation, making full use of lines to separate plane materials, product design, and interior display.
Dimensiounen & Verpackung: The overall design utilizes lines to connect two letters, resembling a reflection in water, highlighting the concept of brand reshaping. The design team focuses on the concepts of symmetry, integration, and innovation, using lines to separate different sizes of flat materials, packaging, and interior displays to convey the brand spirit in a concise and clear manner. Appropriate printing techniques and materials are chosen to ensure integrity across different sizes and materials.
Tags: Logo, Brand, Branding, Identity, Brand Identity, Logo Design, Creative, Visual Identity, Advertising,
Produktiounstechnologie: In the new design ,the horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Design Erausfuerderung: The client wanted to keep the scale element line from the previous logo but in a more seamless and integrated manner within the new design.
Fuerschung: The previous logo of Remaking Art incorporated the initials "R" and "A" from the brand name. The letter "R" also resembled the Chinese oracle-bone inscription of character"human (pronounces Ren, means human)", representing the idea that "design should be people-oriented" The horizontal line in the logo symbolized a scale, expressing the brand's principles of fairness and integrity. Client wanted to retain the brand style, concept and some elements during rebranding, which has been taken into consideration as well.
Inspiratioun: The design inspiration comes from water reflection, using lines to connect the two obverse and reverse letters, and make full use of lines to separate plane materials, product design, and interior display. Clearly and concisely convey the spirit of re-inheriting brand culture, re-creating art, and re-integrating creativity.
Projetdauer: The project started in January 2022 and was completed in Shenzhen in May 2022
Operatiounsablaf: First, the design team conducted in-depth research on the brand's history, values, and goals, determining the direction of brand integration and innovation. For the previous image, the design team retained the line elements and reimagined them into symmetrical forms to create new logos and visual elements, showcasing the brand's transformation and innovation. Subsequently, the design team continuously adjusted the design using design tools to ensure its consistency across different platforms and materials, allowing for smooth application in printed materials, product packaging, and spatial design to provide the audience with a tangible experience of the brand concept.
Bildnoweis: Copyright：CM Design