Ings Skincare-Verpackung vum Jason Chan - Offesc Design

D'Wierk Ings Skincare-Verpackung vum Designer Jason Chan - Offesc Design ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2024

Ings Skincare-Verpackung

vum Jason Chan - Offesc Design

Client: Ings Yingshu Group

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #152173 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Ings Skincare-Verpackung

Ings ass e Verpackungsdesign, dat fir eng Rei vu Skincare-Produkter entworf gouf. D'Design benotzt eng Kugelform als Metapher fir d'Erreeche vun den déiwer Schichten vun der Haut. Architektonesch Techniken schafen eng multidimensional Presentatioun, déi d'professionell Technologie vun der Marque ausdréckt. Dat originellt Logo gouf vereinfacht, sou datt d'Schlëssel-Elementer vun der Marque kloer bleiwen, iwwer vill verschidde Produktarten ewech. Plastikfräi Courier-Boxen mat Reisverschloss ersetzen Klebstoff, FSC-zertifizéiert Waffelpabeier suergt fir Stoussdämpfung, an Soja-Tënt ënnerstëtzt den Ofbau.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Ings Skincare-Verpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Ings Skincare-Verpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Ings Skincare-Verpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: INGS is a leading domestic skincare brand that embraces the concepts of self-care, nature, authenticity, and technology. The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations.
Dimensiounen & Verpackung: Ings Hyaluronic Acid Moisturizing and Repairing Lotion: 120ml, 48mm*48mm* 155mm, 55.99g
Ings Hyaluronic Acid Moisturizing and Repairing Mask: 28ml, 164mm*165mm 6.36g
Ings Hyaluronic Acid Hydro-Repairing Pre- Essense: 8ml, 30mm*30mm*108mm, 26.92g
Ings Hyaluronic Acid Moisturizing and Repairing Toner: 200ml, 54mm*54mm*178mm, 61.3g
Ings Hyaluronic Acid Intensive Sensitive Tolerance-Extreme Cream: 50g, 71mm* 71mm*56mm, 165.2g
Ings Hyaluronic Acid Pure Facial Cleanser: 120g, 60mm*32mm*172mm, 17.25g
Tags: Love Self, Nature, Real, Science, Technology
Produktiounstechnologie: In terms of materials, we have adopted plastic-free logistics boxes and eliminated the use of adhesive glues. Instead, we use zippered courier boxes. For shock absorption, we use FSC-certified honeycomb paper. The product packaging employs soy ink, which aids in degradation.
Design Erausfuerderung: With a large number of SKUs, it's important to address the issue of varied and chaotic color styles. While designing the products, it is crucial to adhere to the parameters set by national skincare standards and make efforts to utilize environmentally friendly materials that comply with those standards. This ensures that we uphold our commitment to prioritizing sustainable development to the fullest extent possible.
Fuerschung: After studying other skincare brands in the same category, we discovered that many of them tend to focus more on visual appeal and market trends. However, our emphasis lies in presenting the essence of professional technology. Drawing inspiration from our core technology, we have visually highlighted the research and development of our brand's maximum core value. The bullet-shaped design symbolizes direct penetration to the skin's depths, conveying a pictorial metaphor.
Inspiratioun: The team approached the design from a perspective of professional technology, incorporating the metaphor of a bullet directly reaching the skin's depths. By combining architectural techniques, they created a multidimensional presentation that effectively expresses the professionalism of the brand's exclusive new technologies. The original logo was overly complex and had limited communicative power.
Projetdauer: The project started in June 2021 in Shanghai and finished in December 2022 in Shanghai.
Operatiounsablaf: The team conducted research and experienced the entire range of INGS products, actively participating in discussions on ingredients, formulations, and the entire production process. The team's experience with the products and the brand's professionalism exceeded their expectations. In the initial stage, the brand's key elements were extracted and simplified, creating a visually appealing presentation that precisely aligns with the brand's core technology.
Bildnoweis: Photographer Ings, shanghai, 2022