Inheritance Verpackung fir Schnaps vum Easyou Design

D'Wierk Inheritance Verpackung fir Schnaps vum Designer Easyou Design ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2024

Inheritance Verpackung fir Schnaps

vum Easyou Design

Client: Easyou brand design

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

31,460

Verifizéierte Präisgewënner

Präisstatus fir #158092 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Inheritance Verpackung fir Schnaps

Inheritance ass en Verpackungsdesign fir e chinesesche Likör. D'Glasfläsch huet eng minimalistesch Form, déi ronn Kanten mat enger véiereckeger Basis kombinéiert, an domat un déi traditionell Iddi erënnert, datt den Himmel ronn an d'Äerd véiereckeg ass. De Fläschendeckel ass wéi den Hutt vum Su Dongpo geformt an ass einfach ze gräifen an opzemaachen. Sechs Illustratiounen erzielen Geschichten vun der Famill vun den Dräi Su an de Wäerter, déi domat verbonne sinn. Déi baussenzeg Këscht ass aus héichwäertegem Kartong mat Prägung an UV-Beschichtung gemaach. Den Design huet als Zil, dem Konsument dat chinesescht Kulturierwen ze presentéieren.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Inheritance Verpackung fir Schnaps ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Inheritance Verpackung fir Schnaps e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Inheritance Verpackung fir Schnaps ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimensiounen & Verpackung: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Tags: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Produktiounstechnologie: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Design Erausfuerderung: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Fuerschung: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiratioun: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Projetdauer: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Operatiounsablaf: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Teammemberen: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel