Reserva Das Parkias Markidentitéit vum Tiago De Albuquerque Sales E Kiemle

D'Wierk Reserva Das Parkias Markidentitéit vum Designer Tiago De Albuquerque Sales E Kiemle ass en héich geschätzten Gewënner vum prestigiéisen 2024 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2024

Reserva Das Parkias Markidentitéit

vum Tiago De Albuquerque Sales E Kiemle

Client: Tiago de Albuquerque Sales e Kiemle - Tiago Versalles

A' Design Award an Bronze Gewënner an der Kategorie Grafik

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Verifizéierte Präisgewënner

Präisstatus fir #161512 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Reserva Das Parkias Markidentitéit

D'Parkias Reserve ass en wichtegt Ëmweltprojet dat de Buedem recuperéiert, degradéiert Gebieter mat heemesche Beem erëm opfarscht an d'Biodiversitéit erhält. Baséierend op semiotesche Studien gouf säi Logo entworf fir d'Parkia pendula derzestellen, en ikonesche Bam bis zu 40m héich mat engem eenzegaartege Biodesign wéinst senge roude Blummeglobussen déi u Pendelen hänken. Duerch d'Kombinatioun vun dëse Referenzen mat der Ästhetik vun indigénesche Kierpermolereiën an dem Fiederhadd-Kopp, der Kroun vun de gebiertesche Leit aus de brasilianesche Bëscher, ass eng nei Duerstellung vun der Parkia entstanen: de gekréinte Bam, d'Majestéit vum Atlantesche Bësch

D'Unerkennung

Iwwer den A' Design Award an Bronze

Reserva Das Parkias Markidentitéit ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Reserva Das Parkias Markidentitéit e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Reserva Das Parkias Markidentitéit erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The Parkia’s Reserve is an environmental project to restore soil, reforest native trees and preserve biodiversity. Up to 40m tall, Parkia Pêndula lives in climax (mature) forests, such as the Atlantic Forest, a more biodiverse biome than its sister, the Amazon. It extends from north to south of Brazil, along its Atlantic coast, the most populous region of the country that has already destroyed 88% of the original coverage of this biome and that needs to be restored to combat climate change
Dimensiounen & Verpackung: Main image 3600px x 3600px. Optional images 1800px x 1800px. Video 1080px x 1920px (9 x 16)
Tags: sustainability, biodesign, golden ratio, graphic design, ecodesign, biomimicry, brand design, reforestation, Brazilian design
Produktiounstechnologie: Design architected in Golden Ratio. This visual identity was developed to have visual harmony in each of its parts, such as the globular flowers, the pendulums, the branches, the trunk and its crown, all calculated to be proportional in golden proportion. Another technique used in the project was biomimicry, representing the Parkia pendula tree in a minimalist way in each of the visual attributes that graphically identify this tree
Design Erausfuerderung: Synthesizing an exuberant nature into a minimalist icon that didn't just look like a generic tree was possible due to the use of semiotics in a specific way. It was also necessary to understand the importance of Parkia in ecological relations for the logo to have meaning for the brand's environmental and social project. Applying other techniques such as golden ratio, biomimetics and gestalt to add layers, sensations, and ancestry to the project was challenging, like composing a visual symphony
Fuerschung: In biology I sought inspiration from nature and in anthropology I sought ancestral knowledge from the people of the forest, inspiring the creation of a natural brand with ethnic patterns such as native body paintings. The purpose was to find the species that best represented the idea of Regeneration, and Parkia pendula is known for its ability to restore soil fertility. Biomimetics was used in the brand concept and the golden ratio was used in the creation of the visual identity
Inspiratioun: Bio-inspired by the queen of trees from the Brazilian Atlantic Forest, the Parkia Pêndula. The project has a visual identity that expresses the unique Biodesign of this tree. Parkia produces red floral globes hanging by pendulums (hence its name), making it iconic in Brazilian flora. Another inspiration is the body paintings of the original native peoples of Brazil, as when we replicate the logo it transforms into an ancestral pattern full of the history and primordial culture of Brazil
Projetdauer: The project began in September 2023 in Pernambuco, Brazil, after field research in the Parkias Reserve. Knowing the place and experiencing nature and its biodiversity was fundamental to understanding the richness of that place and choosing Parkia pendula to symbolize the reforestation proposed by the environmental action. The design was ready in January 2024 and environmental actions will begin in May 2024, the rainy season in the region, which helps with the reforestation process
Operatiounsablaf: Experience this logo as a version inspired by a tree that is at risk of extinction and needs to be transformed into a symbol of reforestation. The interaction is semiotic, it is an icon of a tree (Parkia Pendula) as it portrays it in an iconographic way in its graphic characteristics. It presents better results as it was designed harmoniously in a golden ratio in every detail. It has better performance because it is not a generic tree, but a specific tree from the Brazilian Atlantic Forest
Patenten: Copyright belongs to Tiago de Albuquerque Sales and Kiemle, 2024
Teammemberen: Tiago de Albuquerque Sales e Kiemle (Tiago Versalles)
Bildnoweis: Image nº 1: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 2: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 3: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 4: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Image nº 5: Photographer Tiago de Albuquerque Sales and Kiemle, 2024
Video Credits: Aerial video taken with a Drone of a Parkia pendula, Tiago de Albuquerque Sales and Kiemle, 2017