Virtu AI Shopping-Websäit vum Yue Hu, Xi Zhou and Minghao He

D'Wierk Virtu AI Shopping-Websäit vum Designer Yue Hu, Xi Zhou and Minghao He ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Eisen an der Wettbewerbskategorie Digitaalt Produktdesign.

EisenDigitaalt Produkt· 2025

Virtu AI Shopping-Websäit

vum Yue Hu, Xi Zhou and Minghao He

Client: Virtu AI

A' Design Award an Eisen Gewënner an der Kategorie Digitaalt Produkt

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Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Virtu AI Shopping-Websäit

Virtu AI ass eng Web-Plattform fir personaliséiert Press-on-Fangernägel z'entwerfen. D'Benotzer beschreiwen eng Iddi a engem einfachen Saz, an d'kënschtlech Intelligenz generéiert dann e passenden Nagel-Set. Duerch eng Computer-Visioun-Segmentéierung gëtt all Nagelspëtzt getrennt behandelt, sou datt e Set vun zéng eenzelne Nägel entworf a mat existente Faarwen kombinéiert ka ginn. Déi fäerdeg Entwërf ginn dann u qualifizéiert Handwierker geschéckt, déi d'Press-on-Nägel produzéieren a verschécken. D'Navigatioun ass bewosst einfach gehalen, sou datt och Leit ouni technescht Wëssen individuellt Nail-Art erstellen a perséinlech Iddien a droubar Objeten ëmwandelen kënnen.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Virtu AI Shopping-Websäit ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Virtu AI Shopping-Websäit eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Virtu AI Shopping-Websäit gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Dimensiounen & Verpackung: The project is a web app that utilizes a pipeline of cutting-edge technology. Image generation interaction is powered by Matter.js, a 2D physics engine that provides real-time tactile feedback and playful interaction. The nail set designs are generated using the DALL·E API, creating personalized designs based on user specifications. For nail matching, the app leverages advanced computer vision segmentation technology, accurately segmenting each individual nail from the original image to ensure precise customization and a seamless user experience.
Tags: press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Produktiounstechnologie: Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Design Erausfuerderung: The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Fuerschung: The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiratioun: The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Projetdauer: The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Operatiounsablaf: Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Teammemberen: Yue Hu - UX/UI Designer
Xi Zhou - UX/UI Designer
Heidi Minghao He - Creative Technologist
Bildnoweis: All materials credit to Xi Zhou, Yue Hu and Heidi He