D'Wierk Marlenka Verpackung vum Designer David Kantor ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2025

Marlenka Verpackung

vum David Kantor

Client: Marlenka International s.r.o.

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

18,288

Verifizéierte Präisgewënner

Präisstatus fir #170016 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Marlenka Verpackung

D'Marlenka Verpackungsredesign konzentréiert sech op e kloert, markant Design deen eng staark Regalpresenz an eng kloer Differenzéierung iwwer d'Produktpalette garantéiert. D'Verpackungssystem ass entwéckelt fir eng Villfalt vu Kuchenarten an Hunneg-baséierte Desserten ze ëmfaassen, mat engem strukturéierten Approche fir Geschmécksrichtungen, Formater a Gréissten z'ënnerscheeden. Premium visuell Ästhetik verbessert d'Produktattraktivitéit, wärend innovativ Materialien a fortgeschratt Drocktechnologien exzeptionell Qualitéit garantéieren. Dat raffinéiert Design erhéicht net nëmmen d'Konsumenterfarung, mä stäerkt och d'Markidentitéit an d'Maartpositioun vun Marlenka.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Marlenka Verpackung ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Marlenka Verpackung e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Marlenka Verpackung erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The project for Marlenka's honey cake packaging redesign focuses on a clean, strong design that ensures clear differentiation on shelves and within the product range. The packaging covers a variety of cakes and honey desserts with a system to distinguish flavors, types, and sizes. High-quality visual enhances the product's appeal, while innovative materials and precise printing technologies guarantee excellent results. The design supports Marlenka's brand.
Dimensiounen & Verpackung: The portfolio includes a variety of products in different sizes, made from high-quality cardboard and paperboard for durability up to nine months. Printed in five to six colors, each piece features three layers of special coating for a refined matte finish. Elegant embossing enhances every product, while select items are accented with luxurious gold foil stamping, adding a sophisticated touch and emphasizing their premium quality.
Tags: marlenka, redesign, packaging,
Produktiounstechnologie: A special photographic technique called "stacking" was used for the visuals, where multiple shots are layered to achieve outstanding sharpness and detail. In total, over 2,000 photographs were meticulously captured and gradually combined to create the final high-quality images.
Design Erausfuerderung: Differentiating from competitors was one of the key challenges, as many imitators and plagiarists of the original design were found (even today). A significant departure from other brands was essential. Additionally, the packaging needed "cleaning" from distracting elements using modern typography.
Fuerschung: The market research focused on identifying current packaging design trends across markets and benchmarking against leading global brands in the sweets sector. We assessed consumer reactions to existing packaging using heat maps, which were later applied to test the new packaging's functionality. Previous design has always been top-tier, but with evolving aesthetic standards, we needed to innovate. The goal was to unify and update the visual style, ensuring consistency across packaging and communication channels.
Inspiratioun: The project was inspired by the increasing demands in the packaging industry, focusing on innovative design solutions that merge modern technologies with practical user needs. Our goal was to create a design that is both functional and visually appealing, drawing inspiration from global trends and successful packaging implementations. As the packaging no longer met modern aesthetic standards and competitors began replicating design elements, we decided to completely reinvent the visual style, unify it, and enhance communication across all channels, including licensed products.
Projetdauer: The project started in July 2023 and finished in February 2025. The project took place in Czech Republic.
Operatiounsablaf: The key visual, centrally positioned, is designed to be easily modifiable and adaptable to various formats and products. At the same time, the different elements are clearly distinguishable by their descriptors. This ensures a strong brand block, maintaining consistency across all materials.
Teammemberen: David Kantor
Radek Vysocký
Vojtěch Halamíček
Bildnoweis: David Kantor
Petr Vaněk