Namuh Investment Rebranding Markendesign vum LMNT Company

D'Wierk Namuh Investment Rebranding Markendesign vum Designer LMNT Company ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Bronze an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

BronzeReklamm· 2025

Namuh Investment Rebranding Markendesign

vum LMNT Company

Client: LMNT Company

A' Design Award an Bronze Gewënner an der Kategorie Reklamm

61,793

Verifizéierte Präisgewënner

Präisstatus fir #170399 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Namuh Investment Rebranding Markendesign

Namuh Investment Rebranding ass e Markendesign, dee fir eng Investitiounsplattform entwéckelt gouf, déi sech un Millennials a Generatioun Z riicht. D'Rebranding féiert d'Plattform iwwer den Aktienhandel eraus a Richtung perséinlecht Wuesstem duerch Investéieren. E Designsystem, dat op engem Dier-Motiv baséiert, symboliséiert nei Méiglechkeeten a gëtt konsequent iwwer all Kontaktpunkten mat de Clienten agesat. Fantasievoll Illustratiounen presentéieren d'Investéieren als intuitiv a liicht zougänglech. D'Daily-Shift-Konzept ermuntert dozou, deen alldeegleche Konsum an eng zukunftsorientéiert Investitioun ëmzewandelen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Namuh Investment Rebranding Markendesign ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Namuh Investment Rebranding Markendesign e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Namuh Investment Rebranding Markendesign erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimensiounen & Verpackung: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Tags: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Produktiounstechnologie: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Design Erausfuerderung: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Fuerschung: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiratioun: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Projetdauer: Seoul, Republic of Korea
Operatiounsablaf: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Teammemberen: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Bildnoweis: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.