Guijiu 20 Verpackung fir Spirituosen vum Liandong Zhang and Xueqian Zhang

D'Wierk Guijiu 20 Verpackung fir Spirituosen vum Designer Liandong Zhang and Xueqian Zhang ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Gold an der Wettbewerbskategorie Verpackungsdesign.

GoldVerpackung· 2025

Guijiu 20 Verpackung fir Spirituosen

vum Liandong Zhang and Xueqian Zhang

Client: Guizhou Guijiu Group Co., Ltd

A' Design Award an Gold Gewënner an der Kategorie Verpackung

137,586

Verifizéierte Präisgewënner

Präisstatus fir #170686 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Guijiu 20 Verpackung fir Spirituosen

Guijiu 20 ass eng Verpackung fir e chinesesche Baijiu-Schnaps. D'Fläsch verbënnt e ronnen Uewerdeel mat engem véiereckege Kierper, eng Form, déi mat traditionelle Virstellunge vun Harmonie verbonnen ass. Reliefmuster vu Päiperleken, Phenixen, Vullen a Fësch si vun den traditionelle Motiver vun ethnesche Gruppen zu Guizhou, China, inspiréiert. Joresring-Linnen an Terrassen-Linne verweisen op d'Reifung an op déi lokal Landschaft. D'Fläsch ass aus héichtransparentem Glas mat engem metallesche Verschloss gemaach, an eng Uewerflächebehandlung gëtt dem Glas eng keramikaarteg Textur zu méi nidderege Käschten. De véiereckege Kierper verbessert och de Grëff.

D'Unerkennung

Iwwer den A' Design Award an Gold

Guijiu 20 Verpackung fir Spirituosen ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Guijiu 20 Verpackung fir Spirituosen eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Guijiu 20 Verpackung fir Spirituosen erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Adopting the bottle shape of heaven round and earth square, it creates a unique visual identity. The combination of the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics, and highlights the brand's quality connotation of nobility, scarcity and excellence. The bottle pattern adopts the traditional patterns of local ethnic minorities, which not only shows the modern design aesthetics, but also conveys the deep humanistic emotions.
Dimensiounen & Verpackung: box：140*110*275mm
bottle：115*62*223mm
Tags: Soft Jiang-flavour Chinese spirits, Real vintage, Guijiu 20
Produktiounstechnologie: Combined with traditional totems and modern craftsmanship, it reflects a dual pursuit of quality and culture by the brand. The bottle is made of high-transparency glass with a metallic cap, highlighting the high-end texture. The pattern of the bottle is composed of butterflies, phoenixes, birds, fish and other auspicious totems, which are shown in three-dimensional relief, symbolizing good luck and prosperity, and a year's supply of surplus. The label design integrates Guizhou's national landscape culture, with multi-colored blocks to show the regional characteristics, and integrates the brand's genes to convey the unique positioning of soft jiang-flavour. The square and round shape of the bottle symbolizes harmony and perfection, while the annual ring element highlights the sense of vintage, reinforcing the value attributes of the product as an aged liquor.
Design Erausfuerderung: The first challenge is that the similar products of this brand choose traditional shape of cylindrical bottles for older products, which has become a representative in consumers' mind, and blue is also a color rarely used for similar liquor products, so it is a challenge to establish a new product image against the traditional market and consumer cognition. The second challenge is the use of the bottle material, through a breakthrough technology of surface treatment to make the glass bottle with ceramic noble texture, and greatly reduces the cost of the bottle.
Fuerschung: In the Chinese baijiu market, jiang-flavour Chinese spirits products usually adopt cylinder-shaped bottles and brown color tones for market acceptance. The question is how to break the prejudice against traditional products and better convey the region and folk culture of the region.
Inspiratioun: Motivated by the unique human spirit and natural landscape of Guizhou, China. Through refining the traditional patterns and natural symbols of local ethnic minorities. It creates a baijiu product with brand characteristics and deep integration of local culture. It adopts the annual rings and the lines of local terraces to express the concept of vintage and regional cultural characteristics clearly.
Projetdauer: The project launched in February 2021 and release to market in June 2024
Operatiounsablaf: Helping consumers find the ideal product was the key challenge in this project. The unique square shape of the bottle gives consumers a sense of grip that is unlike any other product of its kind, while the distinctive color and shape also make it easy for consumers to identify and pick up the product.
Teammemberen: Liandong Zhang
Xueqian Zhang
Ru Li
Dongyan Ruan
Yunlei Zhou
Bildnoweis: Guizhou Guijiu Group Co., Ltd