D'Wierk Sui Li Verpackung fir Chinesesche Baijiu vum Designer Zhejiang Firstdot ass en héich geschätzten Gewënner vum prestigiéisen 2025 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.
SëlwerVerpackung· 2025
Sui Li Verpackung fir Chinesesche Baijiu
Client: Anhui Golden Seed Winery Co., Ltd.
A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung
Verifizéierte Präisgewënner
Präisstatus fir #172275 verifizéierenDen Design
Iwwer Sui Li Verpackung fir Chinesesche Baijiu
Sui Li ass en Verpackungsdesign fir chinesesche Baijiu. D'Fläsch ass aus héichwäertegem Borosilikatglas gemaach, dat wéinst senger Klarheet a Korrosiounsbeständegkeet gewielt gouf, sou datt d'Faarf vum Schnaps siichtbar bleift. E somfërmegt Etikett a Gold gëtt mat metalleschem Transferdrock produzéiert fir en dräidimensionalen Effekt. Eng Somoder-Textur op der Fläschenuewerfläch gëtt eng taktil Qualitéit derbäi. D'Cadeausbox benotzt sëlwerege Kartong mat wäisse Flosskonturen am Siebdrock, verfeinert duerch eng UV-Veraarbechtung. Gold, Schwaarz a Wäiss bilden e klore Kontrast. D'Sombiller verweisen op de Wuesstem an op den natierlechen Ursprong vum Gedrénks.
D'Unerkennung
Iwwer den A' Design Award an Sëlwer
Sui Li Verpackung fir Chinesesche Baijiu ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Sui Li Verpackung fir Chinesesche Baijiu e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Sui Li Verpackung fir Chinesesche Baijiu ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.
Hannert dem Design
Press Kit
Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.
- Eenzegaarteg Eegeschaften
- Sui Li means a gift of nature, connecting humanity with the natural world, the past with the present. Each sip invites appreciation of natural beauty and the power of time. The packaging centers around the imagery of seeds, blending natural elements, Eastern philosophy, and modern design. The bottle features a texture resembling seed veins and a seed shaped label, visually narrating the cycle of life. Gold, black, and white contrast starkly on the bottle, creating a memorable brand identity.
- Dimensiounen & Verpackung
- 85*85*176
- Tags
- Chinese Baijiu Packaging, New Chinese Aesthetics, Seed Imagery, Geography and Culture, Bold Color Contrast
- Produktiounstechnologie
- The bottle is crafted from high borosilicate glass, chosen for exceptional clarity and corrosion resistance to perfectly display the hue and quality of the liquor.
The golden seed label combines metallic transfer printing with specialized techniques, presenting a more three dimensional and vivid effect.
For the gift box, silver cardstock forms the base, while screen printed white river contours is further enhanced with UV processing for detail precision and refinement. - Design Erausfuerderung
- To create an emotional bond between the brand and consumers, the packaging visually narrates a life journey of the seed from beginning to full growth. The gold seed shaped label bears Chinese characters of Sui Li, meaning the gift of nature. This is complemented by the seed vein texture on the bottle, symbolizing the continuum of life and the maturation of premium liquor. The color combinations and river contours on the box amplify the natural essence and geographic distinction of the brand.
- Fuerschung
- The rise of new Chinese aesthetics reflects current market trends, where designs blending natural elements, Eastern philosophy and contemporary techniques resonate deeply with consumers. The geographic distinction of the golden brewing zone at latitude 33 degrees north creates a competitive edge for the brand. Building on these insights, the design centers around the imagery of seeds. Every packaging element communicates the brands dedication to nature, craftsmanship, and cultural value.
- Inspiratioun
- The design is inspired by Eastern natural philosophies and the vitality embodied in seeds. As the origin of life, seeds represent nurturing, growth, and infinite potential, much like the transformation process from raw materials to premium Chinese Baijiu. Other key visual elements include the golden brewing region at latitude 33 degrees north with its unique natural advantages, and the rivers representing the flow and continuation of life.
- Projetdauer
- The design and development of this project started in Anhui, China, in December 2024. It is scheduled to be launched in China, in December 2025.
- Operatiounsablaf
- The packaging design prioritizes user experience. The seed vein texture on the bottle surface and metallic gold seed label enhance overall visual appeal while bringing tangible natural charm to consumers with tactile interaction.
Product information is presented with clear visual hierarchy, enabling immediate understanding of key attributes. - Teammemberen
- Qiaoling Xu
Xueyu Xie
Shuyu Qiao
Xudong Wang
Weiwei Lou
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