Wuliangye Yuandingjinsheng Verpackung fir Spirituosen vum Sinong Wu

D'Wierk Wuliangye Yuandingjinsheng Verpackung fir Spirituosen vum Designer Sinong Wu ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Bronze an der Wettbewerbskategorie Verpackungsdesign.

BronzeVerpackung· 2026

Wuliangye Yuandingjinsheng Verpackung fir Spirituosen

vum Sinong Wu

Client: Sinong Creative

A' Design Award an Bronze Gewënner an der Kategorie Verpackung

9,711

Verifizéierte Präisgewënner

Präisstatus fir #174018 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Wuliangye Yuandingjinsheng Verpackung fir Spirituosen

Wuliangye Yuandingjinsheng ass en Verpackungsdesign fir chinesesche Baijiu, deen op Hochzäitsbanketter zerwéiert gëtt. D'Këscht geet mat engem Zéimechanismus op, sou datt zwee Pandaen, déi am Stil vun der Tuschmolerei gezeechent sinn, sech anzenee schéngen ëmzeaarmen. Sechs illustréiert Etappe vun engem gemeinsame Liewe si mat de Schrëtt vum Opmaache vun der Verpackung verbonnen. D'Fläscheform baséiert op Bambus, an de Verschloss follegt der Form vun engem traditionelle gesteckte Ball. D'Verpackung ass aus recycléierbarem Zellstoffmaterial gemaach. De spiralfërmege Fläschenhals erlaabt et, d'Fläsch als Taass oder Vas weiderzebenotzen.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Wuliangye Yuandingjinsheng Verpackung fir Spirituosen ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Wuliangye Yuandingjinsheng Verpackung fir Spirituosen e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Wuliangye Yuandingjinsheng Verpackung fir Spirituosen erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensiounen & Verpackung: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Produktiounstechnologie: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Design Erausfuerderung: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Fuerschung: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiratioun: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Projetdauer: Complete the design in Chengdu, China in the first quarter of 2025.
Operatiounsablaf: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patenten: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Teammemberen: Sinong Wu
Bildnoweis: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.