Yebuna Kaffisverpackung vum Antonia Skaraki

D'Wierk Yebuna Kaffisverpackung vum Designer Antonia Skaraki ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2026

Yebuna Kaffisverpackung

vum Antonia Skaraki

Client: Taresso Artisanal Coffee Roasters

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

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Verifizéierte Präisgewënner

Präisstatus fir #176506 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Yebuna Kaffisverpackung

Yebuna ass en Verpackungsdesign fir eng Rëtsch geréischte Kaffismëschungen. D'Identitéit baséiert op Ethiopien, dem Gebuertsland vum Kaffi, an op dem amhareschen Wuert Yebuna. E Logo, dee vu Klameren agerummt ass, verweist op d'Rees vum Kaffi vum Urspronk bis an d'Taass. Eng markant vertikal Typografie verbessert d'Visibilitéit am Regal, a liewege Faarwen, inspiréiert vun afrikanesche Flëss, Bierger a Sonnenënnergäng, ënnerscheeden all Mëschung. De Kaffi ass a robusten, erëmverschléissbare Tuten opbewahrt, déi d'Frëschheet erhalen. Fortgeschratt Drocktechnike reproduzéiere präzis Verleef a räich Téin.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Yebuna Kaffisverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Yebuna Kaffisverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Yebuna Kaffisverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
Dimensiounen & Verpackung: Width 140mm x Depth 90mm x Height 350mm
Tags: Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
Produktiounstechnologie: The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
Design Erausfuerderung: The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
Fuerschung: This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
Inspiratioun: The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
Projetdauer: The project started in December 2023 in Athens and finished in April 2024 in Athens
Operatiounsablaf: The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
Teammemberen: Designer: Andreas Deskas
Creative Director: Antonia Skaraki
Bildnoweis: Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas