Vitto Primärfunktioun: Markenidentitéit vum Atlante Srl

D'Wierk Vitto Primärfunktioun: Markenidentitéit vum Designer Atlante Srl ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Sëlwer an der Wettbewerbskategorie Reklamm, Marketing a Kommunikatiounsdesign.

SëlwerReklamm· 2026

Vitto Primärfunktioun: Markenidentitéit

vum Atlante Srl

Client: Atlante Srl

A' Design Award an Sëlwer Gewënner an der Kategorie Reklamm

16,175

Verifizéierte Präisgewënner

Präisstatus fir #178827 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Vitto Primärfunktioun: Markenidentitéit

Buchtext: Vitto ass eng italienesch Liewensmëttelmarke, déi fir de britesche Maart mat engem zäitgenëssesche visuellen Usaz entwéckelt gouf. D'Design weicht bewosst vun de rustikalen an traditionellen Codes of, déi am italienesche Liewensmëttelbranding heefeg sinn. Amplaz benotzt et liewege Faarwen, vereinfacht Illustratiounen a kloer Typografie fir Energie, Verspilltheet an emotional Wäermt auszedrécken, an erschaaft esou eng modern an zougänglech Identitéit fir den alldeegleche Gebrauch.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Vitto Primärfunktioun: Markenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Vitto Primärfunktioun: Markenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Vitto Primärfunktioun: Markenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
Tags: Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
Design Erausfuerderung: The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
Fuerschung: The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
Inspiratioun: The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
Projetdauer: The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
Operatiounsablaf: Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
Patenten: Trademark 2023 Atlante Srl