Mountain River and Sage Baijiu-Cadeaussets-Verpackung vum Yao Wu

D'Wierk Mountain River and Sage Baijiu-Cadeaussets-Verpackung vum Designer Yao Wu ass en héich geschätzten Gewënner vum prestigiéisen 2026 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2026

Mountain River and Sage Baijiu-Cadeaussets-Verpackung

vum Yao Wu

Client: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

17,399

Verifizéierte Präisgewënner

Präisstatus fir #182319 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Mountain River and Sage Baijiu-Cadeaussets-Verpackung

Mountain River and Sage ass eng Cadeaussets-Verpackung fir Baijiu, e chinesesche Branntewäin. Déi baussenzeg Hüll ass aus mattem wäissem Konschtpabeier mat engem minimalistesche Muster a Bronzefolieprägung gemaach. Bannendran mécht sech eng Këscht am Codex-Stil aus Holzwierkstoff mat Eechefurnéier op wéi e Buch. Den bannenzegen Deckel entfaalt sech zu enger panoramescher Illustratioun vum Mount Tai a vum Giele Floss, gedréckt op strukturéiertem Pabeier, déi dräi Fläschen an en Zertifikat aramt. Den Design baséiert op der kultureller Geographie vun der Provënz Shandong. E minimalisteschen a modernen Usaz ersetzt de Retro-Stil, deen an der Branntewäinsverpackung heefeg ass.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Mountain River and Sage Baijiu-Cadeaussets-Verpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Mountain River and Sage Baijiu-Cadeaussets-Verpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Mountain River and Sage Baijiu-Cadeaussets-Verpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This design is a complete ceremonial unboxing experience meticulously crafted for the high-end gifting market. Its core innovation lies in a three level narrative progression, transforming the packaging from a mere container into a spiritual and cultural journey.
Dimensiounen & Verpackung: Length 300mm x Width 240mm x Height 190mm
Tags: Premium Gift, Baijiu Packaging, Ritualistic Design, Confucian Culture, Mount Tai,
Produktiounstechnologie: The outer box utilizes premium matte white art paper with precision foil stamping for the minimalist bronze pattern to achieve a modern, luxurious feel. The inner codex box is constructed from lightweight, high density engineered wood with a natural oak veneer, providing a warm, tactile finish. The inner landscape panel is printed on textured museum quality paper to enhance the artistic scroll effect. Bottle labels feature a subtle relief printing technique to complement the packaging‘s refined aesthetic.
Design Erausfuerderung: How to embody profound Confucian culture within minimalist modern aesthetics without falling into superficial retro styling? The design solves through three ritual layers white box establishes modern ceremony, wooden box transforms into codex form, landscape scroll triggers spiritual resonance allowing "Li" to be seen, touched, and felt in the unboxing moment.
Fuerschung: This research explores how to translate the traditional Chinese cultural symbol "Li" through modern packaging language. Taking Shandong's "One Mountain, One River, One Saint" as the cultural matrix, it investigates a progressive unboxing experience from visual to tactile, from form to spirit, achieving contemporary expression of tradition in gifting scenarios.
Inspiratioun: The inspiration is drawn from the profound cultural geography of Shandong Province, symbolized by "One Mountain , One River , and One Saint ." We sought to break away from intricate retro styling commonly found in liquor packaging. Instead, we used a minimalist and modern ritualistic approach to carry this heavy cultural heritage.
Projetdauer: The project started in Beijing in October 2025 and was completed in Beijing in December 2025.
Operatiounsablaf: Reveal The user removes the sleek white outer sleeve, revealing the wooden "codex." This act signifies moving from the public brand promise to a personal discovery.
Open Lifting the wooden cover mimics opening a treasured book. The user is greeted not just by the product, but by the texture and smell of wood, creating an intimate prelude.
Unfold: The inner lid, designed as a multi page spread, unfolds to display a panoramic illustration of Mount Tai and the Yellow River. This "landscape scroll" frames the three bottles and the certificate, elevating the extraction of the product to a moment of spiritual appreciation.
Patenten: /
Teammemberen: Original designer: Wu Yao , llustration designer: Zhang Yi, Illustration designer: Yang Xiaogang , Illustration designer: Li Yan, Graphic designer: Zheng Ziyang, Graphic designer: Zhao Yuehao, Graphic designer:Zhang YUchen，Graphic designer:Tan Zhen，3D Designer: Liao Hao ， Copywriting: Xu Xiaohui，Copywriting:Tang Wenhu
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