ACP Alpha Container Pictures Firmenidentitéit vum Julia Hell

D'Wierk ACP Alpha Container Pictures Firmenidentitéit vum Designer Julia Hell ass en héich geschätzten Gewënner vum prestigiéisen 2017 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2017

ACP Alpha Container Pictures Firmenidentitéit

vum Julia Hell

Client: Alpha Container Pictures

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Op Waardlëscht setzen Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer ACP Alpha Container Pictures Firmenidentitéit

ACP Alpha Container Pictures ass e Firmendesign, deen fir eng Filmproduktiounsfirma mat Sëtz zu Berlin entwéckelt gouf. D'Logo kombinéiert d'Ofkierzung ACP mam komplette Firmennumm. Et ginn zwou Schrëftaarten benotzt, eng Stencil-Schrëft vum Typ, deen op Frachtcontaineren applizéiert gëtt, an eng technesch Monospace-Schrëft, déi enger Schreifmaschinnschrëft ähnelt. D'Logo féiert och d'Faarfschema an, dat op gedrockte Geschäftsdokumenter an op der Websäit erschéngt. De Bréifkapp mëcht 210 op 297 Millimeter aus an d'Visitekaart 55 op 85 Millimeter. Déi responsiv Websäit start mat engem Vollbild-Videoinhalt.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

ACP Alpha Container Pictures Firmenidentitéit ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt ACP Alpha Container Pictures Firmenidentitéit e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. ACP Alpha Container Pictures Firmenidentitéit ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: This is a corporate design for a film production company based in Berlin. The Logo is a combination of the short form of the company name ACP and the complete name. I used two fonts, a stencil font which is often used on freight containers for shipping goods overseas plus a monospace typeface analogue to a typewriter but very technical. The Logo introduces also the color scheme of the corporate design which can be found in both, printed business documents and on the website
Dimensiounen & Verpackung: The Letterhead is a classical DIN A4 Format, 210 mm x 297 mm, the business card has dimensions of 55 mm x 85 mm. The website is fully responsive and adapts to all common device sizes.
Tags: Corporate Design, Branding, Logo, Business card, Webdesign, Website
Produktiounstechnologie: The Logo was designed in Adobe Illustrator, all print documents were layouted in Adobe InDesign. For the webdesign I tried Adobe XD for the first time to create a fully responsive design for the page. The website was later built in Drupal with SASS and jQuery.
Design Erausfuerderung: The hardest part was to find a typographical solution for the company Logo. In my first drafts I focused on the full name and the shortened Form was more of an accessory accompanying it. Then my client came up wit the idea of an actual container font he really liked and I started playing around with it and this time wit the short form as the center element. I liked the international aspect to the container font since the company is producing contend all around the globe. After some tests I combined it to a monospace font and then we were there.
Fuerschung: After the Briefing, I started a research of german TV and film production companies online. Assuming the websites, branding and identities of these companies to be very creative and up to date, since they produce creative content for a medium with such a high coverage of different target groups like mass medium TV, I was proven to be wrong. Many pages are outdated style wise or also technically. Plus all of these companies produce video content and non of the pages I came across, actually displayed one on their page. This made me decide to open big with actual video content.
Inspiratioun: The focus during the whole design process was to create a unique corporate design that will work together with moving imagery. ACP has a strong focus on documentary films and coverages. We were aiming for a serious playfullness in a modern but also timeless way. The challenge was to find a way to transport these contrasting views into one design to resemble the brand. The research for the typography mix and color scheme were in the end influenced by the Container part of the companys name.
Projetdauer: The Project started in December 2015 in Berlin and is still ongoing, since the company is still growing an I am still in charge of new design tasks. We had two milestones with the release of the Logo and business papers in April 2016 and the launch of the website end of February in 2017.
Operatiounsablaf: In terms of the website, I focused on showing as much video content as possible, since this is what the company produces. Due to my research results this makes a huge difference when it comes to the presentation of the company. It is always valuable to show the actual product. This is why the design uses elements like e.g. navigation, Social Media icons thrifty. The page focuses on video and of course features news of upcoming projects and broadcasts. But the entrance to the website features fullscreen video imagery that show how emotional and impressive the work of acp is. And that at first sight.
Patenten: None
Teammemberen: Full-Stack Web Development: Jannis Hell