The Sands Wine Labels Wäin Laboe vum Giovanni Murgia

D'Wierk The Sands Wine Labels Wäin Laboe vum Designer Giovanni Murgia ass en héich geschätzten Gewënner vum prestigiéisen 2018 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2018

The Sands Wine Labels Wäin Laboe

vum Giovanni Murgia

Client: Cantina Li Duni

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

19,745

Verifizéierte Präisgewënner

Präisstatus fir #67776 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer The Sands Wine Labels Wäin Laboe

Fir den Design vun dësen Etiketten ze realiséieren, ass d'Fuerschung iwwer Drocktechniken, Materialien a Grafikwahle gemaach, fäeg d'Wäerter vun der Firma ze vertrieden, d'Geschicht an den Territoire an deem dës Wäiner gebuer sinn. D'Konzept vun dësen Etiketten fänkt aus der Charakteristik vu Wäiner un: de Sand. Tatsächlech wuessen d'Wäiner am Mieresand just eng kuerz Distanz vun der Küst. Dëst Konzept ass mat enger Prägungstechnik gemaach fir d'Designen op de Sand vun den Zen Gäert opzehuelen. Déi dräi Etiketten bilden zesummen en Design aus, deen d'Wéngermissioun duerstellt.

D'Unerkennung

Iwwer den A' Design Award an Eisen

The Sands Wine Labels Wäin Laboe ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt The Sands Wine Labels Wäin Laboe eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. The Sands Wine Labels Wäin Laboe gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The concept of these labels starts from the unique characteristic of these wines: the sand. In fact, the vines grow on the sea sand just a short distance from the coast. On the labels this concept is made with an embossing technique to take up the designs on the sand of the Zen gardens. The label is divided on two different cards: on top a natural ideal paper for embossing, on the bottom a metallic paper that gives a touch of color and personality to the design. The three labels put together make up a unique design in which the colored element becomes the link between them.
Dimensiounen & Verpackung: Labels have a total dimension 83x130 mm divided on two section with different papers: on top a natural paper, on bottom a metallic film.
Tags: wine, label, packaging, wine label design
Produktiounstechnologie: For these labels, at the top, we used a very fine natural paper texture with a warm and pleasant touch.
On this label a dry relief has been created that recalls the drawings of the sand. A metal foil colored gives identity and personality to the different labels. In the part below, a metallized paper was used which was then colored with a pantone color matched to the lamina. The personalized capsule recalls the label design and completes the packaging design project.
Design Erausfuerderung: The creative challenge was to transfer the unique characteristic of this winery and this territory into new labels with a modern and minimal style, but linked to the values of the territory.
We tried to find elements of continuity with the old labels, but creating a completely new and minimalist design.
Sand designs have a tactile element that makes them three-dimensional and more incisive from them without being too intrusive. The color that differentiates each label gives style and identity to each of them. The soft and sinuous lines of the label recall the sea and the sand of Sardinia
Fuerschung: The research for this project started from the current sales data of the wines and their positioning perceived by the public. Based on a qualitative focus group of 20 people, we tested the comparison between the old labels and the current proposals, asking them to place the wines on a scale of quality and price. The results then emerged as the definitive choice on which we made a small quantitative panel test in some wine shops, recording excellent results on the perception of quality of wines and the choice of label design. This led us to finalize the project on the insights that emerged during the research.
Inspiratioun: The sand and its movements, the sea that erase them every time. The inspiration came from this to represent this characteristic in a graphic and elegant way.
Projetdauer: Project started in January 2018 and finished in May 2017 in Sassari (SS - Italy)
Operatiounsablaf: The design of these labels has been designed to give a tactile effect when the bottle is taken in hand, thanks to the dry embossing and the natural texture of the paper. The visual effect is given by the impact color that distinguishes the different labels. Next to each other, the design of the labels joins like a single drawing on the sand.
Patenten: No copyrights on this project
Teammemberen: Art Director: Giovanni Murgia
Rendering images: Bruno Haver
Print: Juliagraf SpA
Bildnoweis: Image #1: 3DRender: Bruno Haver
Optional Image #1: 3DRender: Bruno Haver
Optional Image #2: 3DRender: Bruno Haver
Optional Image #3: 3DRender: Bruno Haver
Optional Image #4: 3DRender: Bruno Haver