D'Wierk Kalitva Produktkatalog vum Designer Lana Raizen ass en héich geschätzten Gewënner vum prestigiéisen 2019 A' Design Award an Bronze an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

BronzeGrafik· 2019

Kalitva Produktkatalog

vum Lana Raizen

Client: Kalitva

A' Design Award an Bronze Gewënner an der Kategorie Grafik

14,245

Verifizéierte Präisgewënner

Präisstatus fir #73261 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Kalitva Produktkatalog

De Katalog gouf fir russesche Hiersteller vu Kachgeschirer erstallt. Als Resultat vun enger detailléierter Vertrautung a vergläicher Analyse vun alle Sammlungen, goufen déi gëeegent Gewierzer, Kraider a Geméis ausgewielt, wat den Design vum Katalog ergänzen an d'Virdeeler vun all Kollektioun beliicht. D'Haaptdeckel vum Katalog ass mat engem Ausschneiden an der Form vun enger Bratpfanne gemaach, duerch déi d'Faarffoto vun der Sammlung gewise gëtt. D'Handle vun der Bratpfanne a Poten op der zweeter Cover si lackéiert mat Soft-Touch Lack, déi imitéierend Ofdeckung vun dësen Handle imitéieren.

D'Unerkennung

Iwwer den A' Design Award an Bronze

Kalitva Produktkatalog ass e Gewënner vum A' Design Award an Bronze, enger héich prestigiéiser Unerkennung, déi un erausragend Designe vergi gëtt, déi sech duerch Kreativitéit, Erfindungsgab a Schlauheet ausgezeechnen. Bronze-Gewënner si voll Fäegkeet a opfälleg kreativ Wierker, déi déi grouss Erfahrung, d'Fantasie an d'Ressourceréichtum vun hire Designer bestätegen. Et gëtt erwaart, datt Kalitva Produktkatalog e héich geschätzt, bewonnert a beléifte Géigestand ass, bemierkenswäert professionell an innovativ. Dëst mam Bronze ausgezeechent Design integréiert déi beschte Praktike vun der Konscht, der Wëssenschaft, vum Design an der Technologie an zeechent sech duerch Opmierksamkeet fir Detailer aus. Kalitva Produktkatalog erfëllt Bedierfnesser exzellent, beréiert Wënsch, bezauberet Gefiller an erweckt Neigierecht.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The catalog of cooking utensils for Russian manufacturer. It shows the advantages of each collection, each item from a different angle. The overall picture is complemented by photos of food, spices, herbs. The main cover of the catalog is made with a cutting in the form of a frying pan, through which the color photo of the new collection shows through. The handles of the frying pans and pots on the second cover are varnished by soft-touch laque, imitating the actual coverage of these handles. Photo and video can not convey this effect and sensations.
The catalog was presented by the company at an international exhibition HouseHold 2018.
Dimensiounen & Verpackung: Width 210 mm x Depth 9 mm x Height 250 mm
Tags: catalog, book, product, kalitva, design, creative, page, layout, booklet, brochure, utensils
Produktiounstechnologie: Main cover: matt paper, 300g/m2, a cutting in the form of a frying pan.
Second cover: glossy paper, 250g/m2, matt soft-touch laque on handles.
Pages: matt paper, 170g/m2.
Design Erausfuerderung: The main difficulties arose with the selection of the most appropriate photos. But since there were no angles necessary for this design, it was decided to make a professional photo session for each collection. At this stage there was a difficulty in transmitting authentic colors and textures.
But thanks to the game of lighting and professional processing, I achieved a realistic view of each subject.
Fuerschung: As a result of detailed familiarization and comparative analysis of all collections of utensils by this manufacturer, the most suitable spices, herbs and vegetables were selected, which complemented the design of the catalog and highlighted the advantages of each collection.
I used the design with two main colors - white and deep red. The most collections are dark or black, they go well with that colors.
Inspiratioun: The beauty of the collections inspired me to such a presentation catalog. I wanted to show the advantage and uniqueness of each collection, its difference from others.
Projetdauer: The project started in July 2018 and finished in August 2018. Russia, Moscow and Novosibirsk
Operatiounsablaf: The catalog opens with information about the company and a description of the technologies that were used in the manufacture of utensils. Then there is the decoding of the main icons and symbols. The following is a section of premium collections with photographs, a detailed description and composition of each one. Then it shows popular collections with the same presentation structure.
There is a section with classic aluminum cookware, which the company has been producing since 1954 at the end of the catalog. Recommendations for the care of each type of collection are described on the last pages and a sheet for notes finish the catalog.
Teammemberen: Lana Raizen
Bildnoweis: Photographer: Sergey Fedotov, Kalitva