InterBrasil Logotype Redesign Redesign vum Mateus Matos Montenegro

D'Wierk InterBrasil Logotype Redesign Redesign vum Designer Mateus Matos Montenegro ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

SëlwerGrafik· 2020

InterBrasil Logotype Redesign Redesign

vum Mateus Matos Montenegro

Client: InterBrasil

A' Design Award an Sëlwer Gewënner an der Kategorie Grafik

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Faarwen

Den Design

Iwwer InterBrasil Logotype Redesign Redesign

D'Inspiratioun fir d'Mark nei ze denken an nei z'änneren waren d'Verännerunge vun der Moderniséierung an der Integratioun an der Firma vun der Firma. Den Design vum Häerz konnt net méi extern fir d'Mark sinn, a inspiréiert eng Partnerschaft souwuel intern mat Mataarbechter, awer och mat Clienten. Eng integréiert Unioun tëscht Virdeeler, Engagement a Qualitéit vum Service. Vun der Form op d'Faarwen, huet den neien Design d'Häerz integréiert an d'B a Gesondheetskräiz am T. Déi zwee Wierder hunn an der Mëtt bäigefüügt fir de Logo ze maachen wéi e Wuert, ee Symbol, de R a B vereenegt an d'Häerz.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

InterBrasil Logotype Redesign Redesign ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt InterBrasil Logotype Redesign Redesign e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. InterBrasil Logotype Redesign Redesign ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: InterBrasil updated to a new internal systems and communication with consumers, so there was a need to update the brand.
After the first and second redesign a couple years back, InterBrasil decided to redesign its brand to talk and interact better with its target audience and employees. The logo was rethought and redesign all the way to its basic principles. The heart was integrated in the B letter of BRASIL and the health cross in the T of INTER. The two words got unified in the middle.
Dimensiounen & Verpackung: Many elements were created from the logo graphics to support the new digital midias and printed demands as an icon and a symbol that was used for the development of textures. Several pieces of stationery were also developed, such as Business Card, Letterhead, Badge, Envelope and External Signage.
Tags: Logotype, Branding, Redesign, Corporate Identity, Logo Design, Brasil, Interbrasil, Health
Produktiounstechnologie: The logo was developed using computer graphics and extensive editing of the typography to accomplish the integration of the two words INTER and BRAZIL, highlighting the heart in the form of B of Brasil, the heath cross in the letter T and the union of the two words in the center. The CMYK standard for primary and secondary colors was used.
Design Erausfuerderung: The major creative challenge in brand design came in the changes and adaptations of typography so that the design had all the elements in a harmonious, elegant and continuous way.
Fuerschung: A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication and tastes.
From this research was developed the moodboard and the line of communication that the company would follow.
Inspiratioun: Brand redesign was inspired by the sense of modernization and integration that was changing in the company culture. The design of the heart could no longer be external to the brand and needed to be integrated. Inspiring a union, a partnership both internally with employees, but also with customers. An integrated union between benefits, commitment and quality of service.
Projetdauer: Started in july 2018 and ended in January 2019 in Fortaleza, Brazil.
Operatiounsablaf: The main concept of the brand is centered in the simple feeling of union, presenting to customers and employees a friendly environment, and a first class product. The colors reinforce this environment with clarity, providing a feeling of relaxation. The design was carefully planned so that all the elements that represent Interbrasil were inside the design, but in a simple and elegant way.
Teammemberen: Mateus Matos Montenegro