Yan Natural Juice Flasche Verpackung vum Backbone Branding

D'Wierk Yan Natural Juice Flasche Verpackung vum Designer Backbone Branding ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Platin an der Wettbewerbskategorie Verpackungsdesign.

PlatinVerpackung· 2020

Yan Natural Juice Flasche Verpackung

vum Backbone Branding

Client: Backbone Branding

A' Design Award an Platin Gewënner an der Kategorie Verpackung

201,010

Verifizéierte Präisgewënner

Präisstatus fir #86906 verifizéieren

Säit besichen Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Yan Natural Juice Flasche Verpackung

Den Design vun der Fläsch gouf vun der Natur inspiréiert an d'Prinzipien vun der Biomimik speziell d'Form vun engem gebassen Apel. Dëst war geduecht fir d'organesch Qualitéit vum Produkt dobannen ze weisen. Dës Anatomie resultéiert an komplementäre Formen, déi, wann se niewendenee op Regaler oder beim Transport plazéiert sinn, d'Plazspuer maximéieren. Den Numm vun der Mark ass op de Label mat stiliséierter Kalligraphie ageschriwwen. Dës Kalligraphie erënnert d'Faarf an d'Erscheinung vum dënnen Gras als Wénkel un d'Natur.

D'Unerkennung

Iwwer den A' Design Award an Platin

Yan Natural Juice Flasche Verpackung ass e Gewënner vum A' Design Award an Platin, enger héich prestigiéiser Unerkennung, déi un wierklech aussergewéinlech, elegant a grandios Designe vergi gëtt. Platin-Gewënner si Wonner vun der Schafung, Zeegnisser vun de Grenze vun der intellektueller Kreativitéit a weisen déi onvergläichlech Professionalitéit an d'Genie vun hire Designer. Et gëtt erwaart, datt dës Designen déi bekanntst Wierker sinn, déi d'Ästhetik vun enger Epoch definéieren, zum Wuelbefanne vun der Gesellschaft bäidroen an d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweideren. Yan Natural Juice Flasche Verpackung weist en transzendent Niveau vun Exzellenz a mécht d'Welt mat senge wäertvollen Eegeschaften zu enger besserer Plaz. Yan Natural Juice Flasche Verpackung ass e Wierk, dat den A' Design Award an Platin gewonne huet an dat Wënsch erwecht, inspiréiert, erfreet a grouss Freed schaaft.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensiounen & Verpackung: Width 70mm x Depth 85mm x Height 265 mm
Tags: natural juice, packaging design, biomimicry, organic,
Produktiounstechnologie: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Design Erausfuerderung: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Fuerschung: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Inspiratioun: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Projetdauer: January to May 2017 in Yerevan Armenia
Operatiounsablaf: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Teammemberen: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Bildnoweis: All photo credits to Backbone Branding