Flower to Flora Primärfunktioun: Téiverpackung vum Wen Liu and Fang Li

D'Wierk Flower to Flora Primärfunktioun: Téiverpackung vum Designer Wen Liu and Fang Li ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Verpackungsdesign.

SëlwerVerpackung· 2020

Flower to Flora Primärfunktioun: Téiverpackung

vum Wen Liu and Fang Li

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award an Sëlwer Gewënner an der Kategorie Verpackung

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Präisstatus fir #89703 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

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Den Design

Iwwer Flower to Flora Primärfunktioun: Téiverpackung

Flower to Flora ass en Verpackungsdesign fir en Blummentéi aus Xishuangbanna, an der Provënz Yunnan, China. D'Illustratioun kombinéiert e Pfau, e blaarege Téibaum, lokal Blummen an e Meedchen, dat am Reebësch lieft. D'Zeen weist eng harmonesch Bezéiung tëscht de Leit an der Natur. D'Faarwe vun der Illustratioun sinn aus den ethneschen Trachte vu Xishuangbanna geholl. D'Aussebox ass aus schwaarzem Spezialpabeier mat enger Bamtextur gemaach an ass mat Drock a Verbronzung fäerdeggestallt. D'Box mëisst 340 mm an der Längt, 120 mm an der Breet an 240 mm an der Héicht.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Flower to Flora Primärfunktioun: Téiverpackung ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Flower to Flora Primärfunktioun: Téiverpackung e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Flower to Flora Primärfunktioun: Téiverpackung ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

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Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimensiounen & Verpackung: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Tags: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Produktiounstechnologie: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Design Erausfuerderung: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Fuerschung: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiratioun: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Projetdauer: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Operatiounsablaf: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Teammemberen: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Bildnoweis: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018