Lidu Sorghum Baijiu Alkoholverpackung vum Wen Liu and Bo Zheng

D'Wierk Lidu Sorghum Baijiu Alkoholverpackung vum Designer Wen Liu and Bo Zheng ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Eisen an der Wettbewerbskategorie Verpackungsdesign.

EisenVerpackung· 2020

Lidu Sorghum Baijiu Alkoholverpackung

vum Wen Liu and Bo Zheng

Client: Shenzhen Oracle Creative Design Co., Ltd

A' Design Award an Eisen Gewënner an der Kategorie Verpackung

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Faarwen

Den Design

Iwwer Lidu Sorghum Baijiu Alkoholverpackung

Lidu Sorghum Baijiu ass en Verpackungsdesign fir e chinesesche Sorghum-Alkohol. D'Fläsch ass aus Kristallglas hiergestallt a gréng gespréngt, an d'Fläschetikett an d'Halsetikett benotzen en gealtert Spezialpabeier. Den Deckel kombinéiert Metall a Plastik, wärend d'Baussebox aus schwaarzem Spezialpabeier mat gold-schwaarze Muster besteet. D'Verpackung mécht 70 mm an der Längt, 70 mm an der Breet an 260 mm an der Héicht. D'Form baséiert op dem originalen Fläschprototyp a follegt engem zäitgenëssesche minimalistesche Stil. Vereinfacht Materialien reduzéieren de Verschwendung a passen zum Geschmaach vu jéngere Konsumenten.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Lidu Sorghum Baijiu Alkoholverpackung ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Lidu Sorghum Baijiu Alkoholverpackung eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Lidu Sorghum Baijiu Alkoholverpackung gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Dimensiounen & Verpackung: The packaging size is 70mm in length, 70mm in width and 260mm.
Tags: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Produktiounstechnologie: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Design Erausfuerderung: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Fuerschung: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspiratioun: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Projetdauer: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Operatiounsablaf: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Teammemberen: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Bildnoweis: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018