Terark Visuell Identitéitsdesign vum Tong Wen

D'Wierk Terark Visuell Identitéitsdesign vum Designer Tong Wen ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Eisen an der Wettbewerbskategorie Grafik, Illustratioun a Visuell Kommunikatiounsdesign.

EisenGrafik· 2020

Terark Visuell Identitéitsdesign

vum Tong Wen

Client: Tong Wen

A' Design Award an Eisen Gewënner an der Kategorie Grafik

11,004

Verifizéierte Präisgewënner

Präisstatus fir #93931 verifizéieren

Kuckt beim A' Design Award Pressemëtteelung Award Badge

Faarwen

Den Design

Iwwer Terark Visuell Identitéitsdesign

Terark ass eng visuell Identitéit, déi fir en Technologieonternehmen entwéckelt gouf, dat Big-Data-Veraarbechtungsservicer ubitt. Den Design baséiert op enger Punktmatrix, déi mat verschiddene Faarfverleef kombinéiert gëtt. Fléissend verbonne Punkten forméieren de Buschtaf T, den éischte Buschtaf vum Firmennumm. Et goufen méi Faarfverlaf-Shader geliwwert, sou datt d'Identitéit fir vill Uwendungen ugepasst ka ginn. En individuellen Font an e Punktmuster goufen och geliwwert fir de Gebrauch am Drock an op anere Materialien. D'Identitéit gouf op Broschüren, Jorbicher, Visittekaarten a Waasserflëschen applizéiert.

D'Unerkennung

Iwwer den A' Design Award an Eisen

Terark Visuell Identitéitsdesign ass e Gewënner vum A' Design Award an Eisen, enger prestigiéiser Unerkennung, déi un gutt Designe vergi gëtt, déi déi professionell an industriell Ufuerderunge erfëllen, déi vu gutt gestaltene Kreatioune erwaart ginn. Eisen-Gewënner weisen déi grouss Fäegkeet, déi héich Spezialiséierung, dat Expertewëssen an d'kreativ Kapazitéit vun hire Schëpfer. Et gëtt erwaart, datt Terark Visuell Identitéitsdesign eng héich geschätzt, bewonnert a beléifte Kreatioun ass, déi praktesch an innovativ ass. Dëst mam Eisen ausgezeechent Design integréiert déi beschte Praktike vun der Industrie a huet kompetent technesch Eegeschaften, déi mat Know-how an Talent verbonne sinn. Terark Visuell Identitéitsdesign gëtt fir seng Grëndlechkeet respektéiert a ass gestalt, d'Liewensqualitéit ze verbesseren an ze hëllefen, d'Welt zu enger besserer Plaz ze maachen.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Dimensiounen & Verpackung: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tags: Technology, branding, identity, logo, font
Produktiounstechnologie: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Design Erausfuerderung: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Fuerschung: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspiratioun: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Projetdauer: This project took 3 month from end to end. Main design part was done in San Francisco.
Operatiounsablaf: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.