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Zhuyeqing Green Tea Fändelgeschäft vum Li Xiang

D'Wierk Zhuyeqing Green Tea Fändelgeschäft vum Designer Li Xiang ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Gold an der Wettbewerbskategorie Inneraum an Ausstellungsdesign.


GoldInterieur· 2020

Zhuyeqing Green Tea Fändelgeschäft

vum Li Xiang

Client: X+Living

A' Design Award an Gold Gewënner an der Kategorie Interieur

43,203

Verifizéierte Präisgewënner

Präisstatus fir #94478 verifizéieren

Faarwen

Den Design

Iwwer Zhuyeqing Green Tea Fändelgeschäft

Drénken Téi erfuerdert souwuel e favorabelt Ëmfeld wéi och eng gutt Stëmmung. Den Designer presentéiert d'Motiv vu Wollek a Bierg am Wee vun der Fräihand Tëntemolerei, a sprëtzen e Paart vu schéine chinesesche Landschaftsmolereien am zouenen limitéierten Raum. Duerch personaliséiert Funktiounschrauwen huet den Designer e sensorescht Erfarung fir d'Konsumenten erstallt, wat en enorme sensuellen Impakt bréngt.

D'Unerkennung

Iwwer den A' Design Award an Gold

Zhuyeqing Green Tea Fändelgeschäft ass e Gewënner vum A' Design Award an Gold, enger héich prestigiéiser Unerkennung, déi un éischtklassesch, wonnerbar an erausragend Designe vergi gëtt. Gold-Gewënner si ganz innovativ, visionär a blendend glänzend Kreatiounen, déi d'Talent, d'Wäisheet an d'Fäegkeete vun hire Designer reflektéieren. Et gëtt erwaart, datt Zhuyeqing Green Tea Fändelgeschäft eng héich gelueften, trendsetzend a monumental Erfindung ass, déi beispillosen Wäert liwwert. Dëst mam Gold ausgezeechent Design ass e spektakuläert, respektéiert Projet, dat d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie erweidert. Zhuyeqing Green Tea Fändelgeschäft erzeegt intensiv Wënsch, erweckt Leidenschaft, encouragéiert Kreativitéit a faszinéiert eis.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften
The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
Dimensiounen & Verpackung
The floor area of the project is 96 sqm.
Tags
Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
Produktiounstechnologie
Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
Design Erausfuerderung
In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
Fuerschung
Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
Inspiratioun
The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
Projetdauer
The project finished in September 2019 in Chengdu, China.
Operatiounsablaf
After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
Teammemberen
Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
Bildnoweis
Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.

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