Pop Up Magazine Oppen Titel vum Rafael de Araujo

D'Wierk Pop Up Magazine Oppen Titel vum Designer Rafael de Araujo ass en héich geschätzten Gewënner vum prestigiéisen 2020 A' Design Award an Sëlwer an der Wettbewerbskategorie Film, Video an Animatiounsdesign.

SëlwerFilm· 2020

Pop Up Magazine Oppen Titel

vum Rafael de Araujo

Client: Pop Up Magazine

A' Design Award an Sëlwer Gewënner an der Kategorie Film

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Faarwen

Den Design

Iwwer Pop Up Magazine Oppen Titel

De Projet war eng Rees fir d'Fluchtthemen (Thema fir 2019) abstrakt a flësseg ze entdecken, d'Ännerungen ze weisen, nei Saachen a Konsequenzen aus deem. All Visuals si propper a bequem ze kucken, am Géigesaz zu der onbequem Realitéit aus der Handlung vun der Flucht. Den Design ännert sech dauernd an déi morphing Formen an der Animatioun representéieren den Akt vun der Réckpassung, verursaacht duerch eng Aart vu Situatioun. Flucht huet verschidde Bedeitungen, Interpretatiounen an de Standpunkt variéiert vu spilleresch bis sérieux.

D'Unerkennung

Iwwer den A' Design Award an Sëlwer

Pop Up Magazine Oppen Titel ass e Gewënner vum A' Design Award an Sëlwer, enger aussergewéinlech prestigiéiser Unerkennung, déi un Designe vun der héchster Qualitéit, prächteg a beandrockend vergi gëtt. Sëlwer-Gewënner si bemierkenswäert brillant a ganz kreativ Wierker, déi d'erausragend Expertise, d'Talent an d'Schaarfsënnegkeet vun hire Designer weisen. Et gëtt erwaart, datt Pop Up Magazine Oppen Titel e wonnerbart, mustergëlteg, bemierkenswäert professionellt an déif innovatiivt Wierk ass. Dëst mam Sëlwer ausgezeechent Design ass eng bemierkenswäert, bewonnert Erfindung, déi dozou bäidréit, d'Grenze vun der Konscht, der Wëssenschaft, vum Design an der Technologie ze erweideren. Pop Up Magazine Oppen Titel ass eng Kreatioun, op déi vill neidesch sinn, déi Wënsch erweckt, positiv Gefiller bréngt an Erstaunen a Wonner erweckt.

Hannert dem Design

Press Kit

Credits, Teammemberen an technesch Detailer vum Designer zur Verfügung gestallt.

Eenzegaarteg Eegeschaften: Escaping a room, escaping work, city, nature, escaping a mindset, identity, escaping from your past and future? Escape was the theme chosen for 2019, it takes on different meanings and interpretations, from playful to serious. The project was a journey to explore escape issues in abstract ways. This ride suggests to escape all the time, but at the same time, we are opening doors to discover something new, out of our comfort zone and learning from that.
Dimensiounen & Verpackung: We did variations for the delivery: 1 minute piece, 1 bumper of 10 seconds and 3 bumpers of 3 seconds. All done in fullHD 1920 x 1080 pixels.
Tags: illustration, art design, escape, minimalist, flow, morph, animation, 2d, abstract, fluid
Produktiounstechnologie: The project was done 100% Digital. For Animation, I mixed cel animation techniques with keyframes interpolations, done with Adobe Photoshop and Adobe After Effects.
Design Erausfuerderung: The only challenge here was in the creative process, how to create an abstract piece in 1 minute and keep the storytelling making sense. So was divided by introduction, with the doors opening, (which can be interpreted as ''escaping''), then presenting the main character, in a shape of a circle, escaping from a pattern of squares, falling and getting stuck in a puzzle, escaping from other eyes, cities, natures and going on.
Fuerschung: I did a narrative review of the relationship between the concept ''escape'' and the stories from the contributors, so me and Annie, Art director from Pop-Up magazine, did some sketches and collected examples from all stories, like, escape from a situation, from the city, from nature, etc.. with all ideas selected, we started to produce the piece.
Inspiratioun: The idea for this project was to create a contemplative piece to watch.
We wanted to transform the scene, show different perspectives and new paths.
We were inspired by minimal and clean shapes, like doors and eyes, but for the most part, abstract forms. In the animation, we were looking for organic and smooth transitions, morphing all the time.
The design, animation, and music were synced in perfect harmony, leading a poetic flow for the entire piece.
Projetdauer: The project started in June 2019, I was based in Los Angeles, and Annie based in San Francisco, and the exhibition started in California in September 2019.
Operatiounsablaf: Keyframes interpolation was used in some situations, basically, you define point A and B, and the software creates the in-between. For cel animation, you draw every frame, using the animation principles.
The project was done in 12 frames per second, so the piece looks more craft hand and less digital.
Teammemberen: Pop-Up Magazine Art Direction:Annie Jen
Music:Magik*Magik Orchestra
Composer:Minna Choi
Design / Animation / Direction:Rafael de Araujo
Created by Pop-Up Magazine
Bildnoweis: Rafael de Araujo, 2019.